Fashion
SEAMM.io Unveils Phygital Wardrobe Solution at Digital Couture Summit MFW FW’24/25
Lidia Yadlos
1,459 views
March 20, 2024
Press Release Gaming Marketplace Fashion Thought Leader Influencer Community EventMilan — SEAMM.io, the pioneering force behind the Phygital wardrobe solution, took the spotlight at the Digital Couture Summit during Milan Fashion Week FW’24/25, propelling the fashion industry into the future.
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At the highly anticipated Digital Couture Summit MFW FW’24/25, SEAMM Co-Founder & co-CEO Alexandra Maslova spearheaded an extraordinary gathering of 300 invite-only guests and brands. Hosted by Nikki Cikaluk and Olska Green, the summit served as the platform for SEAMM's official launch.
Addressing Fashion's Transformation
Sharing the stage with Nikki Cikaluk, founder of Digital Couture Summit, Maslova delved into the transformation of fashion, gaming, virtual worlds, and Phygital fashion. With sustainability at the core of SEAMM's mission, Maslova drew from her experience at Inditex to address the critical challenges facing today's fashion industry.
Maslova emphasized the pivotal role of Phygital and Digital solutions like SEAMM in providing tangible, sustainable solutions while fostering customer adoption and cultivating a new ecosystem for fashion.
Demonstrating SEAMM's Functionality
To showcase the platform's capabilities, each attendee received phygital merchandise comprising both a physical item and its digital twin. These items could be claimed via SEAMM's app and seamlessly transferred to popular games like Minecraft and Roblox.
Following the phygital runway show by Ecoolska & Isadoska, along with several panel discussions, SEAMM stole the spotlight with its phygital collection showcase, captivating media and luxury houses present at the summit.
The event culminated in an exclusive VIP dinner, attended by esteemed figures from the digital couture realm, renowned Italian fashion houses, and press representatives from esteemed publications such as VALENTINO, HUGO BOSS, SWAROVSKI, Meta, and Forbes. Amidst delectable Italian delicacies, attendees toasted to an exciting future, heralding the dawn of a new era in fashion.
SEAMM's Vision for the Future
Reflecting on SEAMM's journey, Maslova remarked, "It is a very exciting time to be working in fashion right now."
"We are not just shortening the bridge between Web2 and Web3, we are building the future of fashion!"
Alexandra Maslova, SEAMM Co-Founder & co-CEO
Based in London, SEAMM made its debut in Berlin with local designer DAMUR, showcasing a range of phygital items, including the signature Raincoat, in various hues. With over a dozen brands already listed on the SEAMM marketplace, the company is poised to revolutionize the fashion landscape.
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About SEAMM
SEAMM revolutionizes the fashion industry by bridging physical wardrobes with virtual worlds. As a pioneering Fashion B2C marketplace, SAAS, and event solution, SEAMM offers AR try-on features, customization, and asset transfer to video games like Minecraft and Decentraland.
Experience SEAMM online at seamm.io or download the app from the Apple App Store or Google Play. With initial funding of 1.7 million dollars from the Lydian Group, SEAMM secured another 2.5 million round from the same group of investors.
For more information, visit https://www.seamm.io/.
ABOUT THE AUTHOR
Co-Founder & Editor-In-Chief
Lidia Yadlos
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As the Founder, Editor-In-Chief, and Creative Director of Blockster, I lead the creation of captivating stories, collaborate with top Web3 brands, and drive our innovative product strategy.
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