Lil Durk, the renowned Platinum recording artist, has recently announced a groundbreaking foray into the intersection of fashion and technology with the creation of his co-founded NXTG3NZ phygital sneaker collection. Mint date & NFT price TBA.

The Chalhoub Group, the largest retail operator in the Middle East, has announced the launch of Sol3mates, a new sneaker brand that combines physical and digital wearables with NFC chip-enabled authentication.

In a significant move towards the Web3 future, Gucci, the iconic high-end fashion house, has signed a multi-year deal with Yuga Labs, the NFT giant that is home to Bored Ape Yacht Club, CryptoPunks, Meebits, and 10KTF.

Learn about Levi's partnership with an AI company to create computer-generated fashion models, and the potential impact of virtual humans and influencers on the advertising industry—and discover the controversy surrounding this move.

This IoDF is using the anticipated digital fashion moment to celebrate new talent & to build a more sustainable future in collaboration with the IRL designer, Bradley Sharpe — known to push the parameters of physical fashion into the metaverse.

RLTY, a no-code virtual experience creator for brands, has announced a partnership with Ready Player Me, the leading cross-platform avatar builder.