Futureverse is continuing its streak of high-profile partnerships and innovation—this time by bringing Reebok into the metaverse in a big way.
Reebok Impact, the AI-powered sneaker collaboration between Futureverse and the iconic sportswear brand, is now officially live on the Epic Games FAB Marketplace, opening up game-ready digital Reebok sneakers for Unreal Engine developers everywhere.
Originally launched as a viral Instagram experience that transformed user photos into custom AI-generated Reebok designs, Reebok Impact is now fully developer-facing—bridging the gap between digital fashion and in-game utility.
Every sneaker model comes equipped with Futureverse’s auto-fit tech, ensuring seamless compatibility with MetaHuman avatars and direct integration into Unreal-powered games like OP3N, developed by Futureverse’s gaming division, Readyverse Studios.
“This isn’t just a sneaker drop—it’s a creative toolkit. Reebok Impact gives developers instant access to high-quality, branded digital fashion assets designed for next-gen interoperability.”
Futureverse Team
The launch marks one of the first times a social media-based AI activation has evolved into a fully integrated digital fashion product on a major game development platform. For creators building immersive virtual worlds, it’s a plug-and-play portal into the future of branded wearables—complete with cutting-edge tech, AAA game compatibility, and cross-platform versatility.
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Futureverse’s Expanding Ecosystem
This launch comes on the heels of Futureverse’s massive partnership rollouts with FC Barcelona, Rakuten, and its acquisition of Candy Digital, signaling the company’s aggressive push to become the go-to infrastructure layer for digital identity, gaming, AI, and metaverse fashion.
Named one of Fast Company’s Most Innovative Companies, Futureverse is transforming complex tech stacks into accessible creative tools that help brands and developers deepen engagement and unlock new revenue streams.
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Try It Yourself
Developers and creators can explore the new drop directly on FAB Marketplace: fab.com/sellers/Futureverse
To generate your own AI-powered Reebok sneaker, visit: ReebokImpact.com
About Reebok
Founded in 1895, Reebok is a legendary sports culture brand known for pushing the boundaries of athletic footwear and lifestyle apparel. With operations in over 80 countries and a growing presence in the digital space, Reebok continues to empower athletes and creators through innovation and style. Reebok.com
About Futureverse
Futureverse builds the foundation for the open metaverse—developing tools across AI, blockchain, and digital identity that power next-gen virtual experiences. With partners including Netflix, MLB, DC Comics, and Warner Bros., Futureverse is pioneering a new standard for immersive, interoperable digital worlds.
