For the first time in its 30-year history, X Games is no longer just an event series. It’s becoming a league.
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X Games has announced a major multi-year partnership with MoonPay, launching the MoonPay X Games League (XGL), a global, team-based competition that will run year-round.
It’s the first time in X Games history that a brand has become the title partner of the league, marking a shift from standalone events to a fully professional league format.
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X Games Aspen 2026
X Games Aspen 2026 will be the final standalone X Games event. What follows is a fully professionalized league structure built around teams, season-long rivalries, salaries, benefits, and global competition across skateboarding, BMX, snowboarding, and freeskiing.
Instead of chasing medals a few times a year, athletes will now compete as part of teams—across winter and summer seasons—with real stakes that extend beyond a single weekend.
This isn’t just a partnership announcement. It’s a declaration of the future of action sports.
X Games CEO Jeremy Bloom
Why MoonPay, Why Now
MoonPay becomes the exclusive category partner across finance, banking, and crypto for the league, positioning itself as the connective layer between sport, culture, and digital infrastructure.
More notably, the partnership introduces a pass-through model that allows MoonPay’s broader partner network to activate within the league ecosystem—bringing crypto-native brands into X Games through a unified, league-level framework.
For MoonPay, the move reflects a long-term bet on culture-first platforms with global reach.
X Games is becoming a real league—that’s the moment to invest. This puts athletes first while introducing crypto to a global audience in an authentic way.
Ivan Soto-Wright, Founder & CEO of MoonPay
From Event Brand to Global League
The MoonPay X Games League also introduces new ways for teams to be owned and supported, creates more consistent income for athletes, and builds deeper fan engagement around teams and long-term rivalries — not just one-off performances.
It reflects a broader shift happening across sports, entertainment, and crypto: moving from isolated events to always-on ecosystems where competition, culture, and community live together year-round.
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For decades, X Games has shaped action sports culture—from Tony Hawk’s 900 to Shaun White’s halfpipe dominance. With XGL, the brand is extending that legacy into a new professional framework built for scale, sustainability, and global relevance.
