For all its innovation, Web3 still runs on the same old equation: creators create, communities engage, and someone else profits from the attention.
When our founder, Lidia Yadlos, began exploring this space, that imbalance was hard to ignore.
She saw marketing teams and agencies producing high-quality updates, interviews, and market insights for their communities, and those communities showing up every day to read and share them. Yet the value generated by that collective attention still flowed outward, not back to the people who made it possible.
That realization became the seed for Blockster V2, a platform built on a simple but radical belief: attention itself should have value.
Over time, that idea evolved into a Web3 media economy powered by $BUX, designed to give creators, projects, and communities a shared stake in the attention they generate together.
Join the Blockster V2 waitlist here.
It’s a new kind of ecosystem where everyone who contributes, whether by reading, sharing, or engaging, earns alongside the brands and voices they support. Because we believe that attention isn’t a product to be sold, it’s a currency to be shared.
Lidia commented her vision for Blockster V2:
"We’re bridging media and digital communities with real-world experiences and crypto-infused streetwear… a mix you don’t usually see within one platform. It’s our attempt to bring something genuinely fresh to the Web3 scene."
Lidia Yadlos, Founder of Blockster.com
She added, "Also, we’ve kept $BUX as an onchain points system rather than a tradable token. Through sponsored airdrops, members can burn $BUX to claim weekly or monthly rewards, as well as, redeem exclusive crypto-infused streetwear, or unlock event passes, giving engagement real, tangible value."
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