For all its innovation, Web3 still runs on the same old equation: creators create, communities engage, and someone else profits from the attention.
When our founder, Lidia Yadlos, began exploring this space, that imbalance was hard to ignore.
She saw marketing teams and agencies producing high-quality updates, interviews, and market insights for their communities, and those communities showing up every day to read and share them. Yet the value generated by that collective attention still flowed outward, not back to the people who made it possible.
That realization became the seed for Blockster V2, a platform built on a simple but radical belief: attention itself should have value.
Over time, that idea evolved into a Web3 media economy powered by $BUX, designed to give creators, projects, and communities a shared stake in the attention they generate together.
Join the Blockster V2 waitlist here.
It’s a new kind of ecosystem where everyone who contributes, whether by reading, sharing, or engaging, earns alongside the brands and voices they support. Because we believe that attention isn’t a product to be sold, it’s a currency to be shared.
Lidia commented her vision for Blockster V2:
"We’re bridging media and digital communities with real-world experiences and crypto-infused streetwear… a mix you don’t usually see within one platform. It’s our attempt to bring something genuinely fresh to the Web3 scene."
Lidia Yadlos, Founder of Blockster.com
She added, "Also, we’ve kept $BUX as an onchain points system rather than a tradable token. Through sponsored airdrops, members can burn $BUX to claim weekly or monthly rewards, as well as, redeem exclusive crypto-infused streetwear, or unlock event passes, giving engagement real, tangible value."
What’s in it for the Community Members?
Blockster V2 is where participation pays off.
Every reader who engages with content, whether that’s reading an article, watching a video, or sharing a post, earns $BUX, Blockster’s native reward points that operate on Rogue Chain, a Layer-3 Arbitrum Orbit chain that Lidia co-founded.
And the content you’re engaging with isn’t random. We’re onboarding the top 100 Web3 brands across the industry, so your newsfeed is filled only with high-quality stories: official announcements, interviews, analysis, and ecosystem updates straight from the leading chains, exchanges, wallets, DEXs, DeFi protocols, VC firms, DAOs, NFT communities, and media outlets.
No noise. No thousands-of-pages dumping content. Just a curated hub with the industry’s most trusted names.
As part of the onboarding flow, members can verify their profile and invite friends to join Blockster. Together, these simple actions make it easy for every new user to earn anywhere from 1,000 to 5,000 $BUX.
Unlike the fleeting dopamine hits of traditional social media, engagement here comes with tangible value.
Members Can Use $BUX To:
Claim sponsored airdrops from top Web3 brands
Unlock discounts of up to 50% on crypto-infused streetwear
Get free or discounted tickets to global events, hackathons, and conferences, categorised by major cities
Access exclusive merch created in partnership with ABLO.ai, including print-on-demand tees, sweatshirts, and hats, with Blockster Basics retailing around $70 and premium Adidas collabs in the $150–$200+ range (all eligible for $BUX discounts—up to 50% off)
Pre-order future Web3 gadgets as the shop evolves, think Ledger products, Web3 mobile phones, and even gaming consoles
Production runs on a 5–7 day cycle and ships globally, making it easy for members anywhere in the world to redeem tangible value for their attention.
Every action strengthens the community loop… more engagement means more exposure, more rewards, and a sense of shared ownership that’s been missing from Web3 media until now.
And to make the start even sweeter, the first 200 members of each Community Hub that joins, will earn bonus $BUX.
What’s in it for the Brands?
For projects, exchanges, communities, wallets, and chains, Blockster V2 will offer something Web3 marketing has long lacked: a way to grow and reward their audiences in one place.
Every vetted partner gets its own Community Hub Page, where they can publish articles and videos, post updates, drop merch, or list events. Think of it as Medium meets Apple News, a cleaner, smarter home for Web3 companies to publish stories, while giving users a single place to consume everything: news, product updates, events, merch, and community activity.
On the user side, Blockster curates these stories into a personalised infinite-scroll newsfeed, pulling content from the topics and communities they follow, whether that’s DeFi, crypto trading, investment news, DePIN, RWAs, Solana, Bitcoin, Cardano, or any major ecosystem.
Brands get visibility; users get relevance.
Blockster members read and share, and get rewarded for it automatically. It’s not just marketing spend, it’s a built-in reward loop that turns audiences into advocates.
Instead of paying for reach, brands earn it through engagement. Instead of static followers, they build dynamic ecosystems of loyal participants.
And with Blockster’s in-house editorial support, every story or announcement a brand posts can be syndicated across Blockster’s global feed, reaching audiences well beyond its immediate circle.
The Bigger Vision
Blockster V2 isn’t reinventing media, it’s fixing its economics.
It’s where media meets economy, where attention becomes ownership, and where community members finally get to earn from the culture they help create.
January’s when it all begins. Stay tuned! And be sure to join the Blockster V2 waitlist here.
