Tel Aviv, Israel – Playnance is taking the world of sports and esports fully onchain, giving millions of users direct, real-time access to over 2.5 million live events annually.
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Through its integration with SOFTSWISS Sportsbook, a leading global iGaming provider, Playnance will offer seamless participation across major leagues including the NBA, Premier League, LaLiga, global esports tournaments, and a broad range of regional competitions.
The experience launches next week on PlayW3 and will expand across additional platforms in the Playnance ecosystem. Users will be able to engage in live predictions, play daily events, and participate on-chain in a gasless, non-custodial environment.
By combining high-frequency real-world data with blockchain execution, Playnance is enabling continuous, large-scale engagement tied directly to real-world entertainment.
Pini Peter, CEO of Playnance, said:
"At Playnance, we’re leading the next major shift by bringing the entire world of entertainment on-chain. With live sports and esports watched by billions globally, real-time participation and true ownership powered by $GCOIN set a new standard for digital entertainment at scale. This is just the beginning."
Staking Meets Sports
Following Playnance’s established staking model, the expansion includes a dedicated sports staking program, allowing users to lock $GCOIN to the sports ecosystem and earn protocol-based rewards.
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This positions Playnance in the $150+ billion global sports and esports betting market, making blockchain participation more accessible for mainstream users and accelerating the transition from Web2 to Web3.
Aleksandr Kamenetskyi, Head of Sportsbook at SOFTSWISS, added:
"Our integration with Playnance sets a new standard for gaming infrastructure on blockchain. Combining high-frequency real-world data with decentralized execution unlocks a level of scale, transparency, and performance that hasn’t existed before."
Scaling OnChain Entertainment
The expansion builds on Playnance’s existing momentum. The ecosystem already processes over 3 million onchain transactions daily, with more than 10,000 social casino games and millions of AI-driven prediction markets.
$GCOIN’s utility continues to grow, fueled by the early success of the staking program, which saw 1.4 billion $GCOIN staked shortly after launch.
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This new phase focuses on increasing real-time participation, onboarding more mainstream users, and scaling global adoption of on-chain entertainment. By bringing familiar, live experiences on-chain, Playnance is redefining digital engagement and establishing $GCOIN as a cornerstone of Web3 sports and entertainment.
