As major crypto exchanges battle for user attention, trading platforms are increasingly borrowing ideas from sports betting, gaming, and prediction markets.
Bybit is the latest to lean into the trend.
The world's second-largest cryptocurrency exchange by trading volume has launched Football Season 2026, a multi-stage campaign that combines trading activity with football predictions and offers participants a share of up to $1 million in rewards.
The campaign, which runs from June 9 through July 19, arrives as exchanges search for new ways to keep users engaged beyond traditional spot and derivatives trading. Rather than relying solely on trading competitions or leaderboard-based rewards, Bybit's latest initiative blends market activity with community prediction mechanics tied to one of the world's biggest sporting events.
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Under the campaign, users earn Points through trading and platform activities before staking those Points on football match outcomes. Successful predictions increase Point balances, while incorrect predictions reduce them. At the end of each stage, rewards are distributed proportionally among participants based on their final Point totals.