Bitget Wallet Brings World Cup Prediction Markets to 90 Million Users

The World Cup is already one of the most-watched events on the planet. Now, it's becoming one of the biggest moments for prediction markets as well.

Bitget Wallet has launched a new World Cup initiative with Polymarket, giving its 90 million users direct access to one of the largest prediction markets in crypto just as tournament activity begins to accelerate.

The move comes as Polymarket's market for predicting the winner of the 2026 FIFA World Cup has surpassed $1.2 billion in trading volume and more than $280 million in liquidity, highlighting the growing demand for event-driven prediction markets.

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Prediction Markets Go Mainstream

The 2026 FIFA World Cup, hosted across the United States, Mexico, and Canada, will be the largest tournament in history, featuring 48 teams, 104 matches, and more than a month of competition.

With billions of fans expected to follow the tournament, Bitget Wallet sees the event as an opportunity to introduce more users to self-custodial crypto products through a familiar experience.

Through its integration with Polymarket, users can access prediction markets directly from the Bitget Wallet app while maintaining full control of their assets.

The wallet also includes AI-powered market insights, smart money tracking tools, event discovery features, and mobile-first trading designed for fast-moving prediction markets.

$200,000 in Rewards

To support the launch, Bitget Wallet is introducing a $200,000 rewards campaign tied to World Cup activity.

The promotion includes multiple community activations, including a World Cup Champion Pick campaign where users can predict the tournament winner and compete for rewards.

Additional initiatives include a 20-Day Prediction Streak campaign designed to reward consistent participation, as well as live community watch parties featuring discussions, fan streams, and social engagement around major matches.

Building Infrastructure for Live Markets

As prediction market activity continues to grow, Bitget Wallet says it has upgraded its infrastructure to support increased demand during major sporting events.

The company has introduced dedicated event data systems, real-time market monitoring, pricing validation, and cloud-based scaling designed to handle spikes in trading activity during live matches.

According to Alvin Kan, COO of Bitget Wallet, prediction markets are becoming a new form of digital participation around global events.

“Prediction markets are becoming a new way for people to engage with global events,” said Kan.

“The World Cup shows why this matters: billions of people are not only watching the same moments, but forming views, debating outcomes, and acting on conviction in real time. Wallets will become the access layer for these new financial behaviors, turning onchain markets into experiences people can use from their phones.”

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Elden Mirzoian, Director of Growth and Partnerships at Polymarket, added that major sporting events continue to demonstrate the growing appeal of prediction markets beyond traditional crypto audiences.

“The World Cup is one of the most exciting moments in global sports, and we're glad to see fans engaging with it in a new way,” he said.