Swiss grocery giant SPAR has partnered with Binance Pay and DFX.swiss to bring crypto payments to over 100 stores across the country — the first nationwide rollout of its kind in Swiss retail. More than 300 locations will join in the coming months.
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The launch marks the first nationwide integration of a crypto payment system in Swiss grocery retail, now live at over 100 SPAR locations, with more than 300 stores set to join in the coming months.
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How It Works
Payment App: Customers simply open the Binance Pay app, select their preferred cryptocurrency, and scan the DFX “OpenCryptoQR” code at checkout.
Instant Settlement: The transaction is processed instantly, with no gas fees, in any of over 100 supported cryptocurrencies, including popular euro- and dollar-backed stablecoins.
Automatic Conversion: Through DFX.swiss integration, payments are converted into Swiss Francs (CHF) or another fiat currency before reaching SPAR’s account.
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A Win for Both Shoppers and Retailers
According to André Scherrer, Managing Director of SPAR Switzerland, the solution meets rising demand for alternative payment options:
“Smart wallet payment solutions such as those offered by DFX in combination with Binance Pay will be the future: customers are increasingly asking for them, and merchants save around two-thirds of commission fees compared to card payments.”
André Scherrer, Managing Director of SPAR Switzerland
Expanding Crypto’s Real-World Use
The initiative comes as Switzerland strengthens its role as a global crypto hub, pushing digital assets further into daily consumer life:
Stablecoin Regulation: The GENIUS Act establishes clear federal rules for stablecoins, improving transparency and confidence.
Mainstream Payment Growth: Stablecoins and crypto payments are seeing record adoption worldwide, especially in retail and travel.
Jonas Juenger, Regional Director for Binance, says this rollout is a milestone:
“This collaboration shows how crypto is becoming part of everyday life — including grocery shopping — and highlights the powerful synergy between traditional retail and digital payment solutions.”
Jonas Juenger, Regional Director for Binance
DFX.swiss: Connecting Crypto to Daily Transactions
Cyrill Thommen, Founder of DFX.swiss, believes convenience is key:
“We believe crypto payments should feel as natural as any other form of payment. Our mission is to connect the world of digital assets with everyday transactions, and we’re proud to power one of Switzerland’s most established retail networks in this transformation.”
