Two of Web3’s most beloved communities are coming together in a game-changing partnership. My Neighbor Alice (MNA), the charming multiplayer builder game powered by Chromia, has teamed up with Pudgy Penguins to launch 'Pudgy Land', a brand-new in-game region built exclusively for holders of the Pudgy NFT collections.
Why This Partnership Matters
This partnership between PPudgy Penguins and My Neighbor Alice marks a major leap forward in NFT-powered gaming, blending mass-market appeal with deep on-chain integration. Pudgy Penguins brings unmatched cultural reach, with over 1.6 million Instagram followers, 500K on TikTok, 29 billion GIPHY views, and more than 1.5 million toys sold across Walmart, Target, and Amazon in 2024.
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On the other side, My Neighbor Alice brings serious Web3 credentials, boasting 1.5 million on-chain transactions last season, thousands of active players, and a 500K $ALICE airdrop planned for this season. By uniting Pudgy’s mainstream IP with Alice’s immersive, blockchain-native gameplay, the collaboration sets a new standard for how NFTs can live, move, and generate value within open-world metaverses.
All Pudgy NFTs Come to Life in Alice’s World
For the first time, all three official Pudgy collections — 8,888 Pudgy Penguins, 22,222 Lil Pudgys, and 7,399 Pudgy Rods — are being brought into My Neighbor Alice as fully rendered, animated avatars. Players will be able to roam, quest, and craft using personalized 3D versions of their NFTs, complete with unique traits and utilities.
Set in the newly created Snowflake Wilds, Pudgy Land is a whimsical winter wonderland where NFTs start as eggs and hatch into their exact on-chain match. Pudgy Rod holders can equip exclusive fishing rods and catch rare fish, while Lil Pudgys and Penguins enjoy their own customization features and profile perks.
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Real Gameplay. Real Utility. Real Monetization.
Timed with the launch of 'Chapter One: A New Beginning', the collaboration kicks off a fresh season of My Neighbor Alice, packed with seasonal quests and challenges.
Pudgy holders unlock exclusive NPCs, rare wearable crafting, and — for the first time — the ability to monetize their NFTs directly in-game. Pudgy owners can craft custom emotes and sell them to other players, unlocking a new wave of play-to-earn mechanics.
“We haven’t just integrated the Pudgy brand — we’ve awakened over 40,000 NFTs as native 3D assets inside Alice. It’s a big step toward connected ecosystems and the open metaverse.”
Steve Haßenpflug, VP of Games at ChromaWay
Bringing NFT IP On-Chain and Into Playable Worlds
The My Neighbor Alice x Pudgy Penguins crossover shows what’s possible when major Web3 brands move beyond collectibles and into fully interactive, on-chain ecosystems. It’s a blueprint for future integrations — and the start of a broader mission to bring recognizable, beloved IPs into immersive, player-driven worlds.
With more collaborations on the horizon, Pudgy Land is just the beginning.
About My Neighbor Alice
My Neighbor Alice is a multiplayer builder game built on Chromia's blockchain, offering a fully on-chain, player-driven virtual economy. Through NFT ownership and community events, players can earn, trade, and build within a collaborative open world. Learn more at: myneighboralice.com
About Pudgy Penguins
Pudgy Penguins is redefining digital IP in Web3, making NFT culture accessible to mainstream audiences through storytelling, toys, and innovative experiences. As a leader in the space, Pudgy Penguins is pioneering the future of Web3 IP across both physical and digital worlds. Learn more at: pudgypenguins.com
