Calgary, Canada – Automobili Lamborghini is set to make waves in the metaverse with the introduction of its latest super sports car, the Temerario, alongside the GT3 variant, in Wilder World—an immersive, photorealistic metaverse powered by Unreal Engine 5. This initiative marks a significant expansion of Lamborghini's digital engagement platform, Fast ForWorld.
In collaboration with Animoca Brands, Motorverse, and Gravitaslabs, the launch will feature limited-edition digital collectibles of both the Temerario and Temerario GT3, available for minting starting July 11, coinciding with the real-world reveal at the Goodwood Festival of Speed.
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Revving Up the Metaverse
This drop also introduces Lamborghini’s Digital Vehicle Library within Fast ForWorld, enhancing the brand's presence across various digital platforms. Users can explore Lamborghini as a cultural icon, engaging in experiences that blend racing, fashion, heritage, and storytelling.
Christian Mastro, Marketing Director at Automobili Lamborghini, emphasized the brand’s commitment to innovation:
“Fast ForWorld allows us to explore new dimensions of the Lamborghini experience beyond the physical realm. Wilder World provides a platform where our cars’ essence can thrive in exciting ways.”
Christian Mastro, Marketing Director at Automobili Lamborghini
Wilder World co-founder n3o expressed enthusiasm for the partnership, stating, “Together, we’re creating a vibrant digital city that transcends traditional collectibles, embodying the Lamborghini spirit in a dynamic environment.”
Limited Edition Digital Collectibles Set to Launch
From July 11, collectors can purchase 590 Lamborghini Temerario streetcars and 10 ultra-rare GT3 racecars for $300 each, shortly after the GT3’s IRL unveiling. These digital vehicles will be available on the Wilder World Marketplace and OpenSea.
The Lamborghini Temerario collection will feature Universal Digital Assets (UDAs), designed for seamless transition across Web3 applications and games. Players can collect and utilize digital Temerarios in Wilder World, Motorverse, and other platforms.
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Users will soon be able to visit a virtual Lamborghini showroom in Wilder World, merging car collections with brand storytelling. This collaboration sets the stage for future integrations, including more digital vehicles and apparel.
