Tbilisi, Georgia — Bybit Georgia, the first global crypto exchange licensed by the National Bank of Georgia and affiliated with Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is accelerating its expansion in the region with a successful debut at DGFI 2025 and a landmark partnership with Setanta Sports, Georgia’s leading sports broadcaster.
Since its launch on July 7, 2025, Bybit Georgia has quickly become a key player in the country’s fast-growing digital finance ecosystem. Its participation at DGFI 2025 — Georgia’s premier digital finance event drawing over 5,000 attendees — marked a major step in establishing a local presence.
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Hundreds of visitors gathered at the Bybit Georgia booth, where company representatives met with retail traders, business leaders, and media outlets. A highlight of the event was a high-profile panel on blockchain, digital finance, and AI, featuring Mazurka Zeng, Bybit’s Head of Fiat and Payments, alongside experts from Mastercard, Tether, and the National Bank of Georgia.
“Georgia holds a unique position in Bybit’s global strategy. Our mission is to make crypto accessible to everyone and drive mass adoption through trust, innovation, and education. Georgia has all the right ingredients to become the digital finance hub of the Caucasus — and Bybit is proud to help build that foundation.”
Mazurka Zeng, Bybit’s Head of Fiat & Payments
Bybit Georgia x Setanta Sports: Crypto Meets the Mainstream
Building on its global tradition of aligning with leading sports brands — including Borussia Dortmund — Bybit Georgia announced its first major local partnership with Setanta Sports, the country’s most prominent sports media network with over 2.5 million monthly viewers.
The partnership will bring crypto education and engagement campaigns to mainstream audiences across Georgia, beginning with an 80,000 USDT prize pool campaign celebrating the collaboration.
“This partnership with Setanta Sports reflects our vision to meet users where they already are — through sports, culture, and community,” said Zeng. “We’re not just promoting a platform; we’re helping integrate digital finance into everyday life.”
Empowering Georgia’s Digital Economy
Bybit Georgia’s rapid growth reflects a mix of global expertise and local commitment. In just a few months, the company has:
Launched the Bybit App and One-Click Buy feature, simplifying crypto access for everyday users.
Partnered with Pixel Academy to launch the Crypto Lion course, a program designed to educate young Georgians about blockchain and Web3 opportunities.
Participated in DGFI 2025, cementing its position as a thought leader in the region’s digital economy.
Forged a sports broadcasting alliance with Setanta Sports, merging the excitement of sports with the innovation of crypto.
This momentum comes as Bybit Georgia positions itself as the first and only globally recognized exchange operating under a full local license — a distinction that underscores both regulatory trust and user security.
Bybit: Global Innovation, Local Impact
Founded in 2018, Bybit has grown into one of the world’s top two cryptocurrency exchanges by trading volume, serving over 70 million users across more than 100 countries. Known for its secure custody systems, intuitive user experience, and institutional-grade trading tools, Bybit is redefining openness and accessibility in the decentralized world.
With a strong focus on Web3 infrastructure, Bybit partners with leading blockchain protocols and global institutions to bridge traditional finance (TradFi) and decentralized finance (DeFi).
In Georgia, that mission takes on a local dimension: Bybit Georgia is transforming global innovation into regional opportunity — combining the strength of an international brand with the agility and trust of local compliance.
“Our vision is simple,” said Zeng. “To make Georgia one of the most connected, empowered, and financially inclusive digital economies in the world.”
Bybit’s expansion into Georgia follows its MiCAR-approved entry into the EU, underscoring its commitment to operating in fully regulated environments. By combining education, community partnerships, and innovative financial tools, Bybit Georgia is building the bridge between global crypto leadership and local empowerment — one user at a time.
