Vilnius, Lithuania — BTCC, one of the world’s longest-operating cryptocurrency exchanges, has signed Jaren Jackson Jr.—2023 NBA Defensive Player of the Year and two-time All-Star—as its first global brand ambassador. The Memphis Grizzlies’ shot-blocking leader will front BTCC’s debut sports sponsorship campaign, aiming to connect the worlds of professional basketball and crypto.
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Known for his dominance on the court with the Memphis Grizzlies—where his 7-foot frame and unmatched shot-blocking instincts have made him one of the NBA’s most feared defenders—Jackson will now bring that same energy to the fast-paced world of crypto.
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Merging Two High-Performance Arenas
This marks BTCC’s debut in sports sponsorship and reflects a strategic push to connect professional athletics with the evolving crypto economy. The partnership will roll out global marketing initiatives and fan engagement campaigns designed to bridge the gap between sports and digital finance.
“They’re not just another crypto brand—they’ve been in it for over a decade, and that kind of consistency means something to me. I’ve always believed in doing the work, staying disciplined, and thinking long-term, whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me.”
Jaren Jackson Jr., NBA Defensive Player
For BTCC, the aim is twofold: expand its global user base and introduce crypto to new audiences through a trusted, relatable figure. For Jackson, it’s about aligning with a platform that mirrors his own values—discipline, trust, and a focus on the long game.
Culture Meets Crypto
Off the court, Jackson is as versatile as his game—immersed in music, fashion, and cultural projects that connect with younger audiences. BTCC hopes to tap into that cross-appeal, blending lifestyle content with crypto education and engagement. Fans can expect behind-the-scenes stories, interactive content, and opportunities to connect directly with Jackson through BTCC’s platform.
“Jaren brings authenticity, consistency, and a championship mindset—values that mirror what we’ve built at BTCC over the past 14 years. We’re not here for hype—we’re here for substance, and Jaren embodies that as a sporting, cultural, and lifestyle icon.”
Aaryn Ling, Head of Branding at BTCC
The exchange will also use the partnership to highlight its futures trading and copy trading features, bringing them into conversations with fans who may be new to crypto investing.
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Fan Rewards and Kickoff Event
To launch the collaboration, BTCC will host a trading competition with a major prize pool and exclusive Jackson-signed merchandise. Details will be announced on BTCC’s official site and X account.
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About Jaren Jackson Jr.
A three-time All-Defensive Team pick, Jackson has averaged 18.5 points and 5.5 rebounds over 407 career games. Off the court, he is known for his business acumen and as part of the new generation of athletes who are both competitors and brand innovators.
About BTCC
Founded in 2011, BTCC serves over 9.1 million users worldwide, holding regulatory licenses in the USA, Canada, and Europe. The platform offers spot, futures (up to 500x leverage), copy trading, and free demo trading, with a flawless safety record spanning 14 years.
