5 years ago, 10,000 BTC bought two pizzas. Now, it’s buying global celebrations, livestreams, and the biggest BTC giveaway ever launched by a centralized exchange.
— Binance is honoring one of crypto’s most iconic moments—Bitcoin Pizza Day—with a bold $5 million Bitcoin giveaway, community events across the globe, and a jam-packed slate of online activities. The campaign kicks off May 15 and runs through May 28, paying tribute to the transaction that proved Bitcoin could be used as real money: Laszlo Hanyecz’s legendary 2010 pizza purchase.
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$5M in BTC, Pizza Boxes, and Global Referrals The core of Binance’s celebration is a referral campaign that rewards users in BTC for bringing friends into the ecosystem. Using a special limited-time referral link, participants can earn up to $40 per pair in BTC—split between a “Pizza Box” reward for each user, valued at up to $20. Top referrers can unlock up to $5,000 in BTC token vouchers.
This marks the largest BTC rewards pool ever offered by a CEX, aimed at driving adoption while honoring crypto’s quirky, pizza-fueled origin story. Real-World Events, Free Pizza, and Binance Trucks But it’s not just digital rewards. Binance is hitting the streets with Pizza Day-themed meetups in over 26 cities around the world. Expect Binance-branded pizza trucks in Almaty and Johannesburg, IRL events in Dubai, Buenos Aires, Bordeaux, and more—complete with free slices, swag, games, and community engagement. Online, Binance is taking over with contests, trading challenges, and social media activations. On Binance Square, users can join the #BinancePizza campaign, show off their verified trades, and tap into a $6,000 BNB prize pool. Telegram, Discord, and WhatsApp will also host gamified activities, while a global social contest invites users to share stories of their first crypto transaction.
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Capping It All Off: A Global Livestream On May 22, Binance leadership will host a livestream unpacking Bitcoin’s evolution, Pizza Day’s cultural impact, and what lies ahead for crypto. The event aims to bring the global community together in celebration of how far Bitcoin—and the ecosystem around it—has come. “From two pizzas to a global financial movement, crypto’s journey has been nothing short of extraordinary. This year, we’re honoring that with the biggest BTC referral giveaway in history and activations in more than two dozen cities. It’s a celebration of our roots—and a warm welcome to the next wave of users.”
Rachel Conlan, CMO of Binance Ready to Join? Get started and claim your slice of the $5 million BTC pool at the official campaign page: binance.com
