X has officially launched its new Cashtags feature for iPhone users in the United States and Canada, bringing real-time financial data directly into the social media platform's experience.
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The rollout, announced by X product lead Nikita Bier, marks the platform's most significant move yet to position itself as a hub for the finance and crypto community.
The feature allows users to search for or post a cashtag — including crypto contract addresses — and X will automatically suggest matching stocks or tokens so users can select the exact asset they intend to reference. Tapping on any Cashtag surfaces both related posts and a live price chart, all without leaving the app.
"𝕏 has always been the best source of financial news for traders and investors. Billions of dollars are allocated every day based on what people read on Timeline." — Nikita Bier, via X
How Cashtags Work
The feature is designed to solve a long-standing problem on X: matching financial discussions to the correct asset. Here's how the new system operates:
Smart matching: When a user searches for or posts a cashtag (e.g., $BTC, $AAPL) or a crypto contract address, X automatically suggests matching stocks or tokens, letting the user confirm the exact asset.
Integrated price charts: Anyone who taps a Cashtag in a post will see a dedicated view combining relevant posts about that asset alongside its real-time price chart — all within the X app.
This approach ensures that conversations about a specific stock or crypto token are properly linked to the correct asset, reducing confusion — particularly in crypto, where multiple tokens can share similar names or tickers.