Adoption surges to 2.1M digital identities, 1,800% wallet growth, and 11M+ fans onboarded through sports, gaming, and commerce partnerships.

BTCC, the world’s longest-running cryptocurrency exchange, has teamed up with NBA star Jaren Jackson Jr. (JJJ) to launch its biggest-ever trading competition. With a total prize pool of $500,000 USDT and merchandise from the two-time All-Star.

FIFA Rivals, the mobile football game created by FIFA and Mythical Games, has struck a multi-year partnership with Borussia Dortmund, marking the game’s first-ever official club collaboration.

BTCC signs NBA All-Star and 2023 Defensive Player of the Year Jaren Jackson Jr. as its first global brand ambassador, uniting professional basketball with crypto through marketing campaigns, fan engagement, and a launch trading competition.

A new era for MMA fans is here. The Professional Fighters League (PFL) has rolled out PFL Rewards, a next-gen loyalty platform built with Futureverse’s AI and blockchain technology, transforming how fight fans engage year-round.

The DP World Tour and Nexo have introduced the first official crypto + cash prize in professional golf, offering $50K in NEXO Tokens and a $10K fiat bonus for a new course record at the Nexo Championship in Scotland.