NYFW Embraces Web3 at Mercedes-Benz Manhattan

NYFW Spring/Summer 2024 is taking a fresh approach by blending cutting-edge Web3 technology with fashion innovation. The event is set to unfold at the iconic Mercedes-Benz Manhattan on September 10, 2023, offering a multi-faceted experience that includes runway shows and a tech-savvy lounge.

This marks the 15th year of The Nolcha Shows, which aim to bring together the worlds of fashion and Web3 in an inspiring and knowledge-sharing environment.

The event serves as a spotlight on how Web3 technologies could transform the future of retail and online shopping experiences. 

It's a unique opportunity for creators, investors, founders, and media figures to connect and contribute to this evolving landscape.

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In addition to the fashion runway shows, attendees will have the chance to engage with various cutting-edge advancements:

• Digital Wearables: Witness wearable technology evolving into digital artworks.

• Augmented Reality & Virtual Reality: Step into immersive alternate realities and experiences.

• Artificial Intelligence: Interact with creations that blend human ingenuity and AI capabilities.

• Interactive Fashion Gaming: Immerse yourself in fashion-oriented interactive games.

• Sustainable Fashion: Explore eco-friendly and ethical fashion brands.

Schedule: Sunday 10, 2023

• RUNWAY SHOW TIMES: 2:00 PM, 5:00 PM & 8:00 PM

• NYFW TECH LOUNGE HOURS: 1:00 PM – 9:00 PM

The event will showcase sustainable fashion brands dedicated to ethical practices. Designers featured in the Wear The Future collection include Francesca Cottone, Michelle Fite, Pavé the Way, Nandanie, Aks Mathur, Kimberly Pucci, COCOREDOUX, and Anna Zuckerman.

The "Ones to Watch" segment highlights emerging brands and Web3 pioneers like Vitruvious, NY Culture Club, Oh Polly, Nazranaa, Fite Fashion, and Francesca Cottone. Link to event schedule.

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Onsite Experiential Tech Activations Include:

ARkivist — a web-based AR (WebAR) creative agency and content creation platform — will be showcasing a range of WebAR experiences built in collaboration with MONTSERRAT New York and COCOREDOUX to better engage with customers through immersive story telling. ARkivist’s cross-platform WebAR experiences run entirely on mobile web browsers without the need to download an app, and are location-based. Each WebAR experience will have an embedded Web3 collectible and giveaways for visitors to claim right from their mobile devices.

LAVO, a next-generation community hub for creators, will showcase their new invite-link-in-bio that aggregates all social content and products for a creator or brand in one place automatically.

NUMB3R xA  a digital art collective, will be displaying on-chain AI designed physical jewelry created by Nebulous, as a pioneer partner into the world of blockchain verifiable luxury goods. This showcase will be the first of many from NUMB3R xA who will be curating an exclusive collection culminating at the intersection of fine art, fashion and luxury goods in the digital age.

ISG Metaverse and Convai will showcase their collaboration that brings interactive, intelligent, and narrative-driven AI characters to life within immersive 3D environments to be used for the next chapter of e-commerce experience.

360Fashion Network activation will include a Augmented Reality 360Fashion Maze Game featuring the brands from the runway and Augmented Reality throughout the venue.

New York Culture Club will showcase an eight-piece collection with microchips discreetly embedded into the fabrics and accessories. This tech enables an immersive AR experience brought to life with a simple tap of a phone. Interactive features for self-expression and storytelling.

The DeMode Showcase, an alliance between Modernist and MetaBurnett will highlight the connection between digital and physical art pieces. In continuation of this showcase,  a digital twin of the art will be dispatched to the moon in 2023 as part of a permanent art moon museum. Pieces will be carried into space on a SpaceX Falcon 9 Rocket.

Leia will showcase Lume Pad 2 which is the world’s first 3D•AI tablet equipped with embedded technology to create fully immersive 3D calling, all without the need for any eyewear.

Other Partners and Notable Mentions include:

Military at NYFW: The Nolcha Shows will honor military spouses with a VIP makeover, continuing our tradition of the past four years. This makeover experience consists of hairstyling led by ECRU New York Creative Director Lisa Lobosco  and a “glam make-up session” by Michelle Webb of AOFM. VIP access for military spouses will also include backstage access and front row seats. An all-electric Mercedes-Benz fleet has been graciously provided by Mercedes-Benz Manhattan for the spouse’s transportation.

DR ROSSI DERM MD will be onsite to educate and share his innovative skincare solutions with guests.

3D Confectionery is a 3D food printing company specializing in the creation of custom 3D printed chocolates.

About the Nolcha Shows

The Nolcha Shows have been a platform for experiential events for 15 years. They bring together innovative brands and communities in lifestyle, fashion, and tech, all set against the backdrop of influential events like New York Fashion Week and prominent conferences.