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DIGITAL ASSETS / PAGE 32

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The networks, products and ideas changing digital finance.

BLOCKCHAIN6 MIN READInterview

The Race for Crypto Adoption Is Becoming a Distribution War

At Consensus 2026, TON Foundation Head of Growth Martin Masser argued that crypto's biggest challenge is no longer technology—it's distribution. And with Telegram now taking direct control of TON, the opportunity may be larger than ever.

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