MoonPay Acquires ethpass: Unlocks Digital Experiences Seamlessly with Apple and Google Wallets

MIAMI – MoonPay, the unrivaled champion in Web3 infrastructure, has made waves today by officially acquiring ethpass, a visionary venture that ushers digital assets into the realms of Apple and Google Wallets. This strategic move unleashes a unified API, revolutionizing real-world experiences through a myriad of applications, including allow-lists, event ticketing, loyalty programs, coupons, membership cards, and token airdrops.

MoonPay, already a trusted partner for renowned brands like Nike, Universal, and Fox, will now bring ethpass clients including RTFKT and Lacoste to MoonPay with the acquisition.

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Ivan Soto-Wright, the co-founder and CEO of MoonPay, exclaimed, "By seamlessly integrating ethpass into MoonPay's arsenal, our partners gain the power to extend their Web3 realms into the tangible world."

"Whether it's ticketing or commerce solutions, they can harness the familiarity of apps like Apple and Google Wallet, bringing Web3 closer to daily life."

Ivan Soto-Wright, the co-founder and CEO of MoonPay

Unlocking Possibilities with ethpass:

1. Web3 Commerce & Ticketing: The merger facilitates effortless integration with existing Point of Sale (POS) systems, scanners, and loyalty providers. Flexible barcode updates enhance the convenience.

2. User Analytics: Ethpass API empowers businesses with analytical data, enabling them to gauge consumer engagement and craft insightful reports and custom dashboards.

3. Real-time Push Notifications: Dynamic updates based on location and GPS triggers ensure personalized push notifications, enhancing user engagement.

4. Customer Acquisition and Retention: A gateway to new customer acquisition, simplified asset verification, and community engagement through pass holders.

5. Brand Empowerment: Dynamic visuals adapt to personalized offers and brand promotions, ensuring maximum visibility.

This acquisition further cements MoonPay's role as a pioneer in Web3 infrastructure. With an extensive presence in over 160 countries and trusted by 500+ partners, MoonPay is at the forefront of enabling iconic brands to harness the power of Web3. For more information, visit MoonPay's official website.

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For a deeper look into MoonPay's ventures into Web3, gaming, and fintech, explore our previous article: MoonPay Ventures' Bold Move into Web3, Gaming, and Fintech.