Crypto’s push into everyday finance is becoming easier to measure: look at what people spend.

Ether.fi card users spent $123.7 million across 1.5 million transactions in September, according to Paymentscan figures cited in the company’s latest announcement. A year earlier, monthly spending was $24.1 million—roughly a fifth of that amount.

Now Ether.fi wants moving money into and out of its app to feel as straightforward as spending it.

On October 6, the company announced that it will bring MoonPay’s payments infrastructure into its self-custodial neobank. The partnership covers account funding, crypto conversions, virtual bank accounts and deposits from other wallets and exchanges.

The services will roll out over the coming months. The goal is one connected experience, with fewer redirects and repeated identity checks, while users retain control of their wallet keys.

“The bar for ether.fi isn't other crypto products,” said Rok Kopp, Ether.fi’s chief growth officer and co-founder. “It's whatever banking app a user opens every morning. Every integration we make is measured against that standard.”

One App Shouldn’t Feel Like Four Different Services

For users, the problem is familiar. Open a crypto account, apply for a card and connect a bank account, and each step can send you somewhere else to submit the same information again.

That happens partly because the app is stitching together services from different providers. Each may have its own onboarding process, payment flow and identity requirements.

Ether.fi and MoonPay aim to simplify that process. Users will complete verification once, with the information carried across products subject to local requirements.

The partnership brings together four MoonPay services, each handling a different part of how money moves.

  • Headless Ramps will put funding and cash-out functions directly inside Ether.fi. Users will be able to save a card and fund their account without being redirected to another website. Ether.fi controls the interface; MoonPay handles the payments and compliance underneath.

  • MoonPay Trade will handle crypto conversions and routing across blockchains. The aim is to reduce the steps users must manage when their assets sit on different networks.

  • Virtual accounts will give users account details for receiving money through supported payment networks, including ACH, Fedwire, SEPA, SWIFT and Faster Payments. That opens the door to bringing paychecks, savings or business revenue into the app and transferring money back to linked bank accounts.

  • MoonPay Crypto Deposits will let users bring supported assets in from wallets and exchanges. They choose a token and network, send the funds, and the deposited asset is converted into their Ether.fi balance.

The practical ambition is simple: receive money, move it, convert it and spend it without feeling as though you have changed apps halfway through.

Spending Gives the Partnership a Starting Point

Ether.fi already has activity behind that ambition.

Since its card launched in April 2025, it has processed $918.1 million in spending across 11.6 million transactions, according to Paymentscan data cited in the announcement.

September’s activity involved 48,162 active addresses. Those are blockchain addresses, rather than a count of individual customers, but the spending figures show the scale of the product’s use.

The company also reports more than $6 billion in assets under management across its products. That broader figure includes staking and other services; it is separate from card spending.

For MoonPay, the partnership shows how far its role extends beyond helping someone buy crypto. Here, it will provide much of the infrastructure connecting a consumer financial app to bank payments and digital assets.

“The platforms that win will be the ones that make money move simply,” said Ivan Soto-Wright, MoonPay’s CEO and founder. “Ether.fi is exactly the kind of platform our infrastructure was built for and this partnership shows what’s possible when a neobank chooses full functionality with no compromises for their users.”

For stablecoins, this is another route into everyday use. A customer may care most about whether a payment works, how much it costs and when the money arrives. The blockchain infrastructure becomes useful when it improves that experience.

A Banking-App Experience With User-Controlled Wallets

The key distinction is self-custody. Ether.fi says users will retain their wallet keys as these services are integrated. MoonPay will provide the payments and compliance infrastructure connecting the app to conventional financial networks.

That separates the product from a conventional banking app: users control the keys to their onchain wallet, while financial providers handle the connections to bank accounts and payment networks.

Self-custody does not remove the rules or conditions attached to those services. Bank transfers, card payments and account access still depend on the providers and local requirements involved. The announcement does not include a country-by-country launch schedule or a complete fee breakdown.

Those details will help determine how useful the rollout is in practice. A connected interface matters, but so do the cost of funding an account, the available payment methods and the ease of withdrawing money.

Still, Ether.fi’s spending growth gives this partnership a concrete foundation. Crypto companies are competing for the money people receive and spend throughout the month.

Ether.fi already has users making purchases. Its next challenge is making the rest of their financial routine easy enough to bring along.

Reporting by Lidia Yadlos

Banking-App