Crypto.com and LuLuFin Kick Off Global Push for Regulated Digital Asset Services

UAE — Crypto.com and LuLu Financial Holdings (LuLuFin) have partnered to develop regulated digital asset services across global markets, starting in the UAE. The collaboration combines Crypto.com’s crypto infrastructure with LuLuFin’s financial network to deliver secure, compliant digital asset access at scale.

A Partnership That Begins in the UAE — and Scales Worldwide

As the region cements its status as a global hub for compliant crypto innovation, Crypto.com will equip LuLuFin with institutional-grade tools—including deep liquidity, advanced execution, and secure custody through the Crypto.com Exchange. 

LuLuFin, which operates over 370 financial service centers across the Middle East, India, and APAC, will explore how this infrastructure can unlock entirely new product lines: faster remittance rails, modernized cross-border payment flows, and consumer-facing financial services built with digital assets at the core.

Loading tweet...

View Tweet

Crucially, both companies stressed that every integration—from payments to trading features—will be developed under strict alignment with local regulatory frameworks. The goal: expansion that is compliant from day one, whether in the UAE or future global markets.

Eric Anziani, President & COO, Crypto.com:

 “Our mission is to accelerate the world’s access to cryptocurrency — a vision that strongly aligns with LuLuFin’s commitment to building financial products that improve people’s lives. By integrating Crypto.com’s infrastructure, we can help power their investment and retail services, while reinforcing our role as a trusted partner for institutions entering the digital asset space.”

Eric Anziani, President & COO, Crypto.com

 Joseph Cleetus, VP of Business Transformation at LuLuFin, underscored the shift toward mainstream adoption:

“Digital assets are becoming an essential layer of global finance. By combining Crypto.com’s institutional infrastructure with our multi-market financial network, we see meaningful opportunities to build trusted, compliant digital asset experiences. This partnership lays the foundation for the next generation of financial products.” 

Joseph Cleetus, VP of Business Transformation at LuLuFin

Why This Collaboration Matters

• Regulated expansion — The partnership begins in the UAE, a jurisdiction known for clear digital asset frameworks, and will scale into other compliant markets.

• Institutional-grade infrastructure — LuLuFin gains access to Crypto.com’s deep liquidity, trading tools, and secure custody infrastructure.

• Cross-border innovation — Opportunities emerge for modernized remittances, improved FX flows, and customer-facing digital asset features across LuLuFin’s 10+ country footprint.

• A step toward mainstream adoption — The collaboration is designed to introduce digital assets responsibly, supporting both consumer and institutional use cases.

Alain Yacine, President of Middle East & Latin America, Crypto.com, highlighted the growing momentum in the region:

“We’re proud to support the UAE’s long-term digital asset strategy. With LuLuFin, we can offer secure pathways into crypto for more consumers and expand services that help propel the industry forward in one of its most important markets.”

Alain Yacine, President of Middle East & Latin America, Crypto.com

Together, the two organizations aim to shape a future where compliant digital asset services are accessible, secure, and integrated seamlessly into everyday financial life.