London, UK — London based company xydrobe opens booking registrations to the World’s first luxury V-commerce shopping universe in 2023. The xydrobe universe will be exclusively accessed inside physical one person portals called ‘xydrobes’ (pronounced ‘zai-drobes’) that have been designed to be as visually mesmeric as they are groundbreaking and will be positioned in hand-selected locations globally.
Inside a xydrobe, shoppers will be privately transported to an other-worldly seasonal landscape housing branded concessions to shop real product within, which will be experienced not only through human eye-level VR but with scent, temperature, wind and surround-sound. Taking Web3 luxury shopping from predictable to astonishing.
Officially opening in 2023, extraordinary partnerships are soon to be announced with luxury brands across fashion, beauty and accessories with xydrobe location partnerships at hand selected luxury hotels and airports.
Register at www.xydrobe.com to sign up to be the first to book time within the xydrobe universe, and to receive news around all partnerships.
“Forget what you know about VR and what we believe we know today of Web3, we are here to change perceptions and change the way people shop luxury products for good. We as a team, and as a company believe in the power that extraordinary experience has on how we shop more consciously and with greater satisfaction. This is only the start.”Nell Lloyd Malcolm, CEO of Xydrobe
With a plan to build a diverse bazaar of internationally recognised luxury brands, as well as niche independent labels, xydrobe will endeavour to embrace designers ready to storytell their brand DNA to audiences through thought-provoking and dazzling creative means no matter their size.
“There are so many opportunities with VR technology for brands to further communicate their collections to their customers, from the inspiration to the craftsmanship of products.” says Isabella Gallucci, xydrobe’s Chief Brand Officer. “The ability for a brand’s Creative Director to expand their concepts, through the interactive and immersive 4D capabilities of a xydrobe, without any limitations is truly exhilarating.”
xydrobe was born in the middle of 2021 from its co-founders seeing a lack of VFX quality within luxury fashion compared to that of the film industry. Co-founders Nell Lloyd Malcolm, Isabella Gallucci and Michael Pegrum proved the quality of xydrobe’s work, by producing a VFX version of the iconic Harry Style’s patchwork cardigan from JW Anderson, releasing it as an NFT for charitable auction.
Taking over 300 man hours to construct, the garment looked so hyper-realistic, xydrobe received International fashion media attention from titles such as The New York Times, Vanity Fair, GQ and Vogue. From January 2022, xydrobe then started producing high quality digital content for brands, assets to help them bridge the consumer gap between retail, social and ecom, notably with Givenchy and the launch of the TK-360 sneaker.
From here xydrobe saw a problem that needed solving; the growing need for fashion houses to better story-tell their brand DNA and seasonal stories to their ecom consumers, whilst also putting the theatre back into their retail spaces. They started building the World’s first Luxury V-Commerce shopping universe accessible via real-life xydrobe portals which launch in 2023, with the view to expand into major global territories throughout the year. Their plans to build the xydrobe at-home VR application is set for 2024.