VIP Access To Your Favorite Country Music Stars Is Possible With Brian & Brittney Kelley’s NFTs

Country music has entered the Web3 building.

Over the last year, a small handful of country artists have dipped their toes into the NFT pond with Parker McCollum’s Gold Chain Cowboy Club, Michael Ray’s #1 Country Music Airplay Commemorative NFT, Jimmie Allen’s Jimmie in the Rain NFT and Sammy Arriaga’s MetaGirl Digital Hearts.

Now country music superstar, Florida Georgia Line’s Brian Kelley and his wife Brittney have launched a genre-centric NFT collection called the Chill Cowboy Country Club.

“When we started to understand that we could build with founders and artists and have strength with numbers alongside of us — not just an individual project — we learned very quickly that if we teamed that up with a high, utility-based project and platform, it makes a lot of sense,” explains the FGL frontman in an exclusive interview with Blockster.

“There’s a lot of value for the members and that’s what it’s all about. We want to build an amazing community full of dreamers, schemers, life lovers, music lovers and entrepreneurs. A community that’s backed by web3, blockchain technologies because that’s the future.”

Each Chill Cowboy NFT is generated from over 260 traits, making some cowboys and cowgirls (designed by Benedict Aiteobhor) rarer than others. Stored as ERC-721 tokens on the ethereum blockchain, priced at ~$500, the 6,000 CCCC NFTs are offered in three tiers: General Admission, VIP, and Legendary, with utility that includes members only merch, virtual concerts, behind the scenes videos, access to a private chat, IP rights to the NFT artwork, and access to the Chill Cowboy Fest.

Chill Fest is a once a year festival we’re looking forward to building,” says the country singer. “We love hosting, we love throwing parties, we love bringing people together and being super intentional about every move that’s made with those parties… it’s specifically tailored to being a Chill Cowboy or Chill Cowgirl.” According to the country couple, Chill Fest will be a boutique, elevated country club experience with music, brands and immersive experiences.

Brian and Brittney are building out the Chill Cowboy Country Club alongside their members to ultimately benefit the community as they grow.

“It’s about bringing the fans into a collective group. The fans are kind of siloed in their favorite artist fan clubs, and this in my opinion would be one of the first clubs that as a collective — not only the fans, the songwriters, the music industry folks, the artists — they’re all brought together in this club.”

Brittney Kelley, Co-Founder of Chill Cowboy Country Club

Other founding partners of Chill Cowboy Country Club include Chase Rice, Danielle Bradbery, BRELAND, RaeLynn, Tyler Braden, Drake White, Halle Kearns and Duck Dynasty’s Jep and Jessica Robertson. 

Next up, CCCC will be launching a utility dashboard for its members to redeem perks including tickets for concerts and sporting events.

Watch the Full Interview

Watch Brian and Brittney Kelley’s full interview with Blockster below, including Brian’s thoughts on the future of the music industry with the introduction of blockchain technology, and what fans can expect from his solo music career.

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