Team sponsorship is a gigantic global business. While teams were initially cautious about cryptocurrency sponsorships due to the negative environmental impact of mining, forward-thinking racing teams have embraced it.
The Alpine F1 racing team is all-in.
“It is going in the right direction, and opening new eras and shows F1 is modern and relevant to the audience and not stuck in the past,” said Alpine boss Laurent Rossi.
In February 2022, the Alpine F1 team partnered with Best Water Technology (BWT), Europe’s market leader in water treatment. BWT’s mission is to provide quality water for all purposes and assist in eliminating single-use plastic bottles. The team is now known as the BWT Alpine F1 Team.
Collaborating with Binance to create a fan token was their next step. The partnership makes the BWT Alpine F1 Team the first Formula1 team to join the Binance Fan Token platform. The Binance logo is visible on the new Alpine A522 car, launched in February 2022.
Token Details – Binance
Binance and the BWT Alpine F1 Team are bringing blockchain technology to the mainstream.
The BWT Alpine F1 token (ALPINE) lets fans engage with the Alpine brand and keep up-to-date with advancements beyond the racing track. Fans can participate in team activities and even gain access to rewards.
Binance Fan Tokens are utility tokens that let fans connect with their favorite teams in ways that were not possible until recently, thanks to blockchain tech. Token holders will be able to do the following:
- Support the team
- Influence team decisions through fan voting polls
- Unlock Fan Badges to win special rewards and privileges
- Be the first to buy limited edition NFTs from the team
- Score experiences that money can’t buy with Fan Tokens
Binance Fan Tokens are available for all Binance users via fiat and crypto purchases.
The Future has Arrived
The BWT Alpine F1 Team isn’t the only team to partner with a cryptocurrency company, but they are the first to establish a team token. In doing so, they will create a more dedicated and cohesive fan base.
Want to join the race yourself? Come to the Crypto.com Formula1 Miami Grand Prix this May to catch the team in action. Crypto.com is officially sponsoring the event, and FTX is hosting a weekend-long festival to complement the race.
The crypto-cautious are quickly becoming converts. Innovation, technology, and possibilities are bringing people together. The BWT Alpine F1 Team is ready for it.
When crypto companies combine forces with Formula1, new possibilities rev to life.
Interested in other Miami events?
Check out Blockster’s recap of Miami NFT Week.
Great music, mixed with the magic of blockchain, sounds like a fun idea. Miami’s Ultra Music Festival went big this year, combining them both. Check it out!