Greg Griffiths Talks UCROWDME, Crypto Trends, And His Origins In Crypto

Griffiths also gave his views on the green narrative currently sweeping the cryptocurrency market, and how he shifted from a tech-centered perspective to one that includes reward economics as part of his cryptocurrency platform. He goes on to describe the UCROWDME platform’s use case, how it works, and its future goals.

Blockster: How long have you been in the crypto industry?

Greg Griffiths: I’ve been in the crypto space for about two years, but I’ve been involved with technology in some form or another for about 20 years. Blockchain has been used in a similar fashion for about two years. I have been studying and now using Blockchain for just over two years. The reason why crypto and blockchain came together for us was to see the value that we could drive within our own business by leveraging blockchain to secure intellectual property provenance with digital assets. So, whether digital assets are protected with blockchain, whether with bitcoin, ethereum, or another cryptocurrency, the point is that the technology exists to ensure that things like IP plagiarism and IP theft are reduced as much as possible for artists, trade secrets, and so on.

This was one of the most pressing issues for us. We needed a platform in the crypto space to leverage the technology in our platform, but we also needed to find a way to reward our users other than cash or fiat. As a result, we entered the crypto space through our business.

Blockster: What is your company’s main concept?

Greg Griffiths: We are a global ideas marketplace. We facilitate startups, and we are looking to build a platform that can truly be a global ecosystem for anyone who has an idea or some feedback for a brand, or for our specific industry, or for the local council, wherever they may be, perhaps for their soccer club.

It is primarily intended to serve as decentralised ideas platform — for anyone with an idea or some feedback to share it online, secure the idea with blockchain to ensure its protection, and engage global brands. And for the companies we’re focusing on, MSMEs or SMEs, there are 230 million of them globally, with the majority of them unable to afford traditional innovation or consumer insights tools or platforms.

As a result, they are unable to compete fairly or effectively against large competitors. As a result, we are developing a global, decentralised ideas and insights platform that’s affordable for the 230 million M/SMEs businesses while engaging with the 4.3 billion citizens who have access to the internet and have ideas.

We are going to change the way that ideation and innovation is delivered. Think of this ‘Idea Journal’ analogy for the consumer. You wake up in the morning, you had an amazing dream where an incredible idea came out of it. What next? What do I do with the idea? How do I get funding? Now the idea becomes less exciting because of the barriers to entry. UCROWDME enables ideation, we create innovation with your ideas so they can be securely submitted on the platform and updated by you when you are ready to move it to the next phase with our help.

As a result, we are attempting to alter the current method of innovation. The reason for this is that, as you may know, 90 to 95 percent of all products fail in their first year. This is coming from companies with billions of dollars to spend on developing new products. It simply demonstrates that the current method of innovation is ineffective.

This is coming from companies with billions of dollars to spend on developing new products. It simply demonstrates that the current method of innovation is ineffective.

Blockster: As I understand it, do you assist startups in adopting cryptocurrency?

Greg Griffiths: Not at the moment but it is something that would add future value to the ecosystem we are developing. The crypto component is there to reward people who post ideas on the platform or who provide feedback and insights; we just happen to be in the cryptocurrency space. And we’re working on a new confidential product feature set that will most likely play a significant role in the crypto space I mentioned earlier for businesses. What we’re about is really providing a platform for small businesses, assisting them with access to funding, other resources such as marketing, social, and intellectual property, and connecting them with the global ecosystem.

As a result, we already have partners with whom we can enroll them, such as Amazon Marketplace and E-buoyancy. We are in discussions with other major organizations in Asia and Australia.

If you have an idea, it is not about crypto; it is about allowing non-crypto users to participate on the same platform as crypto users. So what we’re trying to do is generate more crypto people or crypto investors, and we can only do that by offering crypto rewards. For the time being, we’ll have to focus on non-crypto rewards, and once the crypto space is more mature and widely adopted, we’ll be able to focus on crypto-related rewards.

Blockster: What are the most exciting crypto-adopted projects you’ve come across?

Greg Griffiths: This is a great question, and I think it’s a difficult one to answer because there are so many amazing companies out there. To be honest, I don’t have the time to keep up with many of these companies because we’re all so busy. I could talk about Bitcoin, I could talk about Ethereum 2.0, there are so many cool things going on, and without promoting your organization, I think what you’re doing is pretty awesome. You’re using a very successful model, such as Facebook, even though I don’t use the platform. I believe Blockster has a significant market niche. We recognize this and want to be a part of it, not only through a partnership but also by introducing new users to our platform and vice versa. So, for us, I’d concentrate on strategic crypto companies or strategic crypto partners like Blockster.

There are a few others that I can’t mention at this time, but I believe that the more partnerships you can form with organizations that have aligned common interests and customers, the better. These are the partnerships and collaborations that you should seek.

Blockster: What about your token?

Greg Griffiths: The next step for us is to try again to get into a Tier One exchange. To be honest, these discussions have been going on for quite some time. As you are probably aware, unless you have some serious contacts or funding behind you, it does not happen overnight. Organizations, like anything else, must demonstrate liquidity, volume, and user base, and as long as we have a large user base of more than 100,000 followers, which is fantastic, we must focus on the actual token itself in commercial terms.

We have concentrated on the actual business and platform development, as well as the completion of our AI partnership for blockchain proprietary solutions. So we have a lot of cool things, and I believe the next three or four months will be a very different focus for us in terms of our token itself, how it’s adopted in markets and a lot of marketing and market-making around that.

We recently received a GoGlobal Award as a startup winner in the information technology sector, and we are extremely proud to be a part of it.

We also have a large commercial contract coming up that I hope to sign with a large global NGO charity organization, and the promise of this engagement is to build a startup competition platform with them that will be the world’s largest startup competition platform. This will be aligned with the United Nations Sustainable Development Goals, the seventeen goals that they have established focusing on things like no poverty, COVID, smart cities, and cheaper housing for people. Things that are important to the majority of people around the world.

We will collaborate with them; the competition will target startups from over 190 countries and will last 6 to 12 months. So that will be our primary focus for the interim. The good news is that we are developing this platform with them, which allows us to expedite other parts of our development roadmap for our main app, which we hope to launch in Q2.

Blockster: Have you worked on a green cryptocurrency project?

Greg Griffiths: This is a contentious issue. We haven’t worked with any green cryptocurrency projects yet. It’s something I’m very interested in. The sooner we can meet many of the emission guidelines and deadlines set by the United Nations and other global governmental organizations, the better.

I believe that this new relationship partnership with this NGO will result in a large number of startups, and we will receive direct feedback from companies in Nigeria, Laos, Ukraine, the Philippines, or wherever they are. So we’ll hear a lot of different people’s opinions, as well as new exciting companies with products we haven’t heard of or even considered yet. That is probably the green crypto component to it for me. As a company, we are acutely aware of our own carbon footprint, which I believe is critical for any organization to consider. I wouldn’t say you have to hire a carbon footprint employee, but I do believe you should be aware of what you should be doing as a responsible citizen or as a responsible company, knowing that every change we make has an impact on the overall plans that have been put in place.

Blockster: What are your thoughts on the green trend in crypto and blockchain?

Greg Griffiths: I believe it has, to some extent. However, it is still in its early stages. When carbon and carbon emissions first appeared on the scene, it was a long time ago, like ten or fifteen years ago. And there has been a lot of change, both positive and negative. Even Elon Musk has a massive lithium battery plant in South Australia for his lithium batteries. So I believe we’ve already seen a lot of activity in this space, and we’re looking at ways to make things more efficient.

When you consider the inefficiency of mining Bitcoin and other tokens, the amount of energy required to generate it is simply absurd. We’re talking about stadium lights that have been left on every day, which is ridiculous. I believe that changes are occurring, and I believe that even with the ability to have chains with smart contracts, there are possibilities where a percentage or component of the crypto business can actually make those changes directly at the contract level. So, whether people are focusing on voting tokens or voting mechanisms, I believe there is a space where companies, most likely newer companies, are focusing on that as part of their path to differentiation.

Blockster: What are the next big crypto and blockchain trends?

Greg Griffiths: I believe the market will experience significant consolidation. There are over 3,000 mainstream tokens available. There is a lot of consolidation in companies at various levels. For example, Amazon may acquire a new company because it fulfills a specific part of its business model.

I believe we will see a lot of this consolidation in the crypto space because all businesses, whether in the crypto space or a closed-door company running a small hotel, face similar challenges. There is always a scarcity of funds. Marketing is never enough. Customers are never in short supply. These all have very similar issues.

As a result, I believe there will be a lot of consolidation and collaboration in the space. And I believe that collaboration and partnerships are critical to our survival. It opens up new opportunities for you, whether locally, regionally, or globally. It also gives you the opportunity to learn more. Education, in my opinion, is a critical component of this. You can’t just sit on your laurels and claim that your company is the best or that our product is the best. Because the best product may be created while you are sleeping.

Future-proofing your business is most likely at the top of the list. Make certain that your IP is protected, as well as your technology, security, and hosting. I believe people will focus more on the things that make their businesses run on a daily basis rather than where the next billion-dollar IP will come from. I believe we should concentrate on the here and now, especially during times like COVID, which is doing well for the time being, but who knows if a new delta variant will be even stronger next year.

That’s another topic, I know, but I believe businesses must be prepared. I believe that is one of the tasks that must be completed.

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