Ex First Lady, Melania Trump, Launches Her Own NFT Venture

Many still remember when former US President Donald Trump publicly criticized the crypto industry a few years ago. Back then, he bashed Bitcoin, saying that he is not a fan of the crypto industry. However, it appears that Melania Trump, the former first lady, doesn’t share this skepticism. Looks like Melania is interested in some aspects of the crypto industry, at least given that she has just launched her own non-fungible token venture.

The NFTs were the biggest crypto trend of 2021, and they have already attracted pretty much everyone from individual investors to major corporations, celebrities, and now even the former first lady of the United States. Of course, some view this as another Trump family’s attempt to use their political success for raising money.

A Small Overview of Melania’s NFT

NFTs typically feature pictures, songs, or videos, but also in-game items and other types of digital or tokenized physical collectibles, which can be bought in an online marketplace and stored on blockchain technology. Anyone can then easily verify the authenticity of the NFT, and prove ownership of the asset that the NFT represents.

In Melania’s case, her non-fungible token collection, named Melania’s Vision, represents “a breathtaking watercolor art by Marc-Antoine Coulon, and embodies Mrs. Trump’s cobalt blue eyes, providing the collector with an amulet to inspire.” At least, this is what her office’s irony-free statement claims.

The NFTs are already on offer and will remain available for purchase until December 31st. They can be bought either with fiat directly or with the SOL cryptocurrency. The limited-edition digital artwork also comes with an audio recording with a message of hope from Mrs. Trump.

Just Another Celebrity NFT

With Melania’s NFT campaign, she officially joins an ever-growing list of celebrities who have offered their digital memorabilia to anyone willing to buy it. Some other major names that have made their NFT offerings so far include Jamaican athlete Usain Bolt, Argentinian football player Lionel Messi, and American football player Tom Brady. The NFT sector also attracted musicians with the K-pop group BTS and Justin Bieber joining in.

Melania’s NFT collection will also set aside “a portion” of the proceeds to be released regularly on her website, MelaniaTrump.com, and be used for supporting children growing up out of the foster care system.

As part of the press release that promotes the initiative, Melania also announced a one-of-a-kind auction of historical importance, which will allegedly take place in a month. The auction will feature digital and physical artwork, as well as a unique physical accessory.

Interestingly, this was Melania’s first attempt at the return to the spotlight following Donald Trump’s election defeat. Yet, her announcement was met with a lot of skepticism. One example of this comes from a novelist Richard Hine, who commented on Mrs. Trump’s NFT, twitting:

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