DEMU, Web3 Music Rights Protocol Built On Cardano

For the Love of Art by @AndreeaRobescu. DEMU Web3 music

Since the start of the month, you may have noticed that Cardano has been trending. I’m personally a big fan of Cardano, and I consider it one of the best altcoins to invest in. So when I noticed that it was trending on Twitter, I had to find out what was going on.

So I reached out and connected with a music industry veteran, Session Cruz, who I met earlier this year at Consensus to learn more about what’s going on right now. 

Session is building a music rights protocol called DEMU, short for “decentralized music,” using the Cardano blockchain. The platform will allow musicians to fund their projects.

Apparently, music is a good use case for the Cardano blockchain, and they’re about to release a major upgrade which has gotten their entire community excited. 

Check out my interview with Session to learn more about the Cardano blockchain, as well as learn about his decentralized music platform which he’s developing right now. 

You’ll discover how the decentralized money-making part works, as well as how musicians can use their incubator to raise money for their projects.

Cassius: Please share with us a little bit about your background. 

Session: I used to cast music videos for the who’s who in music and that led me to work directly with Kanye West for Yeezy Season. Then, that brought me from Kanye to Kim Kardashian’s KKW, and from there to blockchain.

Cassius: You’re very humble, Session. 

He’s worked with all the top artists in the music industry. But tell us about what you’re building on Cardano and what it has to do with music.

Session: We’re building DEMU. DEMU is a music rights protocol that will automate the direct payment of music royalties to the rights holders of the music anytime the song is played. On top of the protocol, we’re also building a music player that works like a jukebox. 

Users can pay with a token to play a song with the royalties which have been auto distributed to the rights holders of the music via the underlying protocol that the music player is built on. 

So really, the music player is a showcase of what the protocol can do. 

Cassius: Now this is something that a lot of us artists have been waiting for. I get asked all the time about what’s happening with NFT music. I’m like, well, it’s all still being developed. You know, just like everything in Web3, we’re early. 

Why did you choose to build on Cardano? And why do you think that’s an appropriate blockchain for a music player? 

Session: It’s the security, it’s also the fact that it’s built on Haskell, a functional programming language. That’s what attracted me to Cardano. 

There are many reasons why, including personal reasons why I chose Cardano, but when it comes to actual business, you don’t want to build the financial backend of the business of music on JavaScript. 

That’s like your Bank of America or your Capital One being built on JavaScript. You need to have it built on something that’s a lot more secure. Although Cardano is a difficult blockchain to develop on, we’re already in the works of changing the way the music industry works. 

All of it is hard. So we’re not scared. 

Cassius: Exactly man, this is a whole mountain to climb and that’s what I tell everyone about Web3. We’re still early and we’re building something big — and some of the smartest minds in tech and finance are coming to this space. 

You think the internet wasn’t hard when there was no internet? So definitely there’s mountains to be climbed, but you’re one of the people climbing it. Now, Cardano was trending earlier this month on Twitter and maybe it’s still trending today. Why is that?

Session: There’s an update happening with Cardano right now, it’s called the Vasil Hard Fork. It’s a bit postponed, but there’s hype right now around it. 

The Vasil hard fork is supposed to make the Cardano blockchain even faster. Their community is very excited about the announcement of this release.

Cassius: Are you sure it’s not the fact that it got leaked, and it’s because you’re building this music platform? Maybe that’s the reason it’s trending. You know, they know you’re coming right now. 

Session: I mean, we all go and bring the entire music business to Cardano. That’s the goal.

Cassius: That’s the goal, man. It makes it so that everybody eats, which is what I love about DeFi, decentralized finance, is that you can participate. You have value for what you bring to it, and you get something back out of it. It makes a lot of sense for the music industry.

Session: For sure, definitely. And we hope that our protocol, our music protocol can power these DeFi apps as well, along with NFT marketplaces, fractional royalties, social tokens, all these things that the music professional would like to leverage, they just need a protocol that allows them to control their art and they monetize it directly. So that’s what we hope to introduce to the world. 

Cassius: That’s pretty cool, man. I got it. Full disclosure, Cardano is actually one of my biggest positions. You know, I got a pretty broad portfolio. I always diversify, I love everything about the blockchain space and the technology. But Cardano was one of my first, when I started learning about altcoins, after Ethereum. Tell me about that staking protocol you got that you’re building so that everybody can participate. 

Session: On the side, since the DEMU protocol is going to take another six months for the MVP to launch, we decided to build a music incubator in the meantime, basically leveraging the stake pool. 

You create a stake pool using Cardano to keep the blockchain running, and you have to attract delegators to your stake pool. So we came up with this concept where it’s like a project catalyst for musicians. 

If you’ve heard about a project catalyst, you’ll understand this is a way for the developers or projects to receive funding from the Cardano community. 

Well, we created a project catalyst for musicians where artists can create proposals that say, “Hey, we need money for mixing and mastering our music,” or “we need money for a cool collaboration with a popular artist.” And they create this proposal and only the people who stake to this music incubator, stake pool, have the say or a vote on which artists’ proposals received funding. 

So delegators get the support from their favorite artists and in return, those delegators receive exclusive NFTs from the artist that symbolize their early support, and that can be anything… Whether it’s VIP tickets or special access to whatever the artist decides to offer. 

Essentially, it’s a music incubator stake pool.

Cassius:  I like that. So this is why you want to get in early on Web3 projects, whether you’re an artist or even a staker in this case, or a fan.. You’ll be a part of the entire music process. Web3 gives you ownership to what you’re contributing to. 

I’m really looking forward to it! Great to connect with you to discuss Web3 innovations. We’ll have you come back on for a full episode of Poppin Crypto and we’ll feature you on Blockster as well. So I look forward to having you back soon, brother!

Session: Aanytime bro. Hell yeah!

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