10 Celebrities That Personally Invest In Crypto

Cryptocurrency adoption has been booming since the year began. From big institutional investors to retail and individual investors, the crypto market is almost free for all. As Bitcoin’s price rose earlier in the year past $60,000, the acceptance of crypto gained more traction and its reputation grew.

Hence, the number of crypto enthusiasts among celebrities is growing rapidly. Apart from spreading the word about various cryptocurrencies to their millions of fans and followers, they have a huge impact on the blockchain and the way people see digital currencies.

Here’s a list of some celebrities who have invested in cryptocurrencies and the blockchain.

Floyd Mayweather

Only days before his historic fight with Conor McGregor, he promoted the ICO of Hubii Network, a blockchain-based content platform. He also expressed his support for the third ICO, joking that we should call him Floyd Crypto Mayweather. With this move, he potentially involved his supporters on social media by spreading his support: 13 million on Facebook, 19 million on Instagram, and 8 million on Twitter. In 2017 he tweeted, saying that he was spending Bitcoin, Ethereum, and other types of cryptocurrency in Beverly Hills.

Mel B

Melanie Brown (“Mel B”), a former Spice Girl and celebrity judge on NBC’s America’s Got Talent, made history in December 2013 by being the first musical artist to accept the world’s first digital currency.

“I love how new technology makes our lives easier, and to me that’s exciting,” she said at the time. “Bitcoin unites my fans around the world using one currency. They can just pay using Bitcoin!” She was one of the first musicians to accept Bitcoin as payment for her songs, recognizing its potential early on.

Snoop Dog

When Snoop Dogg’s debut reggae album, Reincarnated, was slated to be released in 2013, he said that he would take Bitcoin as a payment method. Although it’s unclear how many albums Snoop Dog sold, he sold them for 0.3 BTC.

Based on the current value of Bitcoin, he might have made over $1,000 per album. According to The Coin Shark, the artists also performed at an XRP Community Night crypto party.

Paris Hilton

Paris Hilton supported LydianCoin, a new coin that had surfaced in 2017, in a tweet that was later deleted by the TV star. Despite the fact that LydianCoin’s owner was convicted of domestic violence, Hilton said in September 2017 that she was “looking forward to participating in the next ICO.”

Lionel Messi

Lionel Messi is widely regarded as one of the best footballers of all time. Since his debut for Barcelona in 2003, Messi has continuously produced magic on the field with goals, dribbles, and skills.

In late 2017, Lionel Messi became a brand ambassador for the Israeli startup Sirin Labs. According to his Instagram, the player is financing Sirin Labs, which is building the world’s first crypto smartphone.

Leo Messi is not only one of the best footballers in the world, but he is also one of the most famous persons on the planet. After he expressed his enthusiasm for blockchain on Facebook and Instagram, the number of people familiar with the technology skyrocketed.


Madonna, like Bill Clinton, is one of many celebrities who are helping to spread the word about how simple and secure cryptocurrency is to use as a payment method.

According to Ethereum World News, the Queen of Pop partnered together with Facebook and Ripple last year for an online fundraiser to help her Raising Malawi initiative.

Ripple matched every $1 donated to the campaign, and Madonna praised Ripple’s support as a “generous commitment” to her cause.

Ashton Kutcher

Ashton Kutcher, who founded his own investment firm “A-Grade” in 2010, has partnered with billionaire Mark Cuban to invest in UnikoinGold.

Unikrn, the esports gambling startup behind the currency, promoted UnikoinGold as a way to wager on games like League of Legends, Dota 2, and Counter-Strike: Global Offensive. In 2013, during an interview for CNBC, he had said, “I think Bitcoins are obviously becoming more and more relevant.”

In the past, the actor has also invested in Uber, Airbnb, and BitPay.

Serena Williams

Serena Williams is not only a fantastic tennis player, but she is also a brave Bitcoin trader. Serena Ventures, her investing firm, was founded in 2014. Furthermore, this corporation invested in Coinbase, making her another cryptocurrency investor. In March this year, she invested in Bitcoin rewards startup Lolli.


Rapper Nasir Jones, better known as Nas, emerged an unlikely winner in Coinbase’s IPO earlier in April 2021. The rapper, who was an early investor in crypto exchange, owned a stake worth at least $40 million.

Nas invested in Coinbase through Queensbridge Venture Partners, one of his portfolio companies. Queensbridge disclosed its investment in Coinbase when it raised $25 million in a Series B funding round in 2013. Coinbase’s market capitalization was believed to be between $100 and $200 million in 2013, and the crypto exchange corporation has grown enormously since then.

Martina Hingis

On the tennis court, Martina Hingis is a legend. The winner of the Australian Open, US Open, and Wimbledon and a member of the Tennis Hall of Fame donated a tank with her personal signature to the TokenStars Crypto Christmas Charity Auction.

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