NEW YORK, NY — Reveel, a web3 revenue share protocol, announced today it has raised $1.3M in pre-seed funding. The pre-seed was led by Binance Labs and Moment Ventures. Reveel participated in the Season 4 Incubation Program by Binance Labs, the investment arm of Binance.
Reveel makes collaboration simpler by providing transparency and equity for creators through the development of tools that makes the administrative side of revenue sharing and royalty accounting as easy as possible. Reveel will use the capital for staff expansion and product development of their web3 collaboration financial infrastructure and on-chain revenue management tools suite.
The creator economy now encompasses over 300 million creators and has become an estimated $100 billion industry over the last few years, that is without counting the $40 billion NFT market. The emergence of web3 and NFTs have accelerated the trend of creative collaboration by offering more direct ways for creators to monetize their content.
But collaboration requires complex business administration to design and execute agreements on how collaborators share revenue. Reveel was built with the mission to empower creators to manage their business with a simple way to share on-chain revenue by providing a financial stack for Web3 collaboration.
“For Web3 technology to facilitate collaboration and deliver on its promise to creators in shifting the power back from intermediaries to end users, many building blocks still need to be developed – with one being a financial stack that offers creators a fluid revenue sharing and revenue management solution,” says Adrien Stern, CEO & Founder of Reveel. “Reveel provides transparency and equity to enable collaboration and automate on-chain business tasks so creators can focus on what they’re good at: creating.”
Ken Li, Executive Director of Binance Labs says, “Binance Labs has been investing deeply across the creator economy in Web3. We are impressed with the Reveel team and believe the Revenue Share Protocol has potential to drive collaboration amongst creators and their communities.”
Reveel enables creators to understand their on-chain income and automate the distribution of revenue amongst collaborators, rights holders and partners. Through its revenue share protocol, Reveel allows creators to design and deploy their own smart contract to automatically split on-chain revenue with collaborators. Additionally, the ability to track entire NFT drop catalogs, and segment a collector base, makes Reveel a complete web3 business management platform.
Reveel recently managed the biggest on-chain revenue split ever done, for popular multidisciplinary NFT artist BlackDave’s wavRoom NFT drop, in collaboration with wavWRLD. 30% of the revenue for his collection were paid out to 154 of his collectors, with 70% of the revenue distributed to his collaborators and himself. The on-chain revenue split had a total of 159 parties involved who automatically received a share of revenue.
“The Future of Work is clearly going towards more collaboration, not less,” shares Matthew Divack of Moment Ventures. “Creators and early adopters want and deserve upside on the success of their joint endeavors.”
Core infrastructure such as Reveel’s enables participants to be properly compensated for their efforts. Reveel is pioneering a new financial toolkit, built on Web3 architecture, for the Future of Work. We at Moment Ventures are so thrilled to be joining Adrien and the team for this journey.”
Reveel has partnered with recognizable names in the Web3 music space including Venice Music, Glass.xyz, wavWRLD, Chill.rx, BlackDave, Sammy Arriaga and many more. Reveel will also be releasing early access membership NFTs for web3 creators interested in becoming early adopters.
About Reveel
Reveel is a Web3 revenue share protocol, powering the future of creative collaboration. With Reveel, creators can automate revenue distribution among collaborators and access NFT catalog analytics. Backed by Binance Labs and Moment Ventures, Reveel’s CEO and Founder is Swiss reggae music artist, producer and manager Adrien Stern. Reveel is based in New York City.
About Adrien Stern
Adrien Stern is the CEO & Founder of Reveel, a web3 revenue share company for creators. Adrien is a musician, producer and manager who has toured across Europe as the guitarist and manager of Swiss reggae band Najavibes. He founded indie label Bridge Music, under which he wrote and produced songs for top reggae artists.
After experiencing the painstaking and drawn out process of receiving revenue share payouts from music collaborators across different countries, Adrien built a music blockchain startup to ensure proper music contributor compensation. Today, Reveel is an on-chain revenue management platform that automates revenue distribution among collaborators and gives access to NFT catalog analytics – powering the future of creative collaboration.
