The Latest Phygital Trends In Fashion


What makes NFTs so unique is that there will only ever be one original. The power of this verifiable originality at scale is the key reason why NFTs are becoming an arsenal for fashion.

The crossroad between fashion and Web3 allows for fans to receive physical products from virtual tokens, so that they can wear their digitalized apparel in both the metaverse and real world. 

Phygital — or ‘digital twinning’ — is the idea that you can take something that exists physically and create a digital pair of that as an NFT, and then you can hold on to that and redeem it for the physical…”

Ivan Soto-Wright, Co-Founder and CEO of Moonpay 

Check out some of the latest trends happening with phygital fashion.

RTFKT Releases The Phygital Hoodie

This week, Nike expanded its lineup of NFT clothing with the RTFKT x Nike AR Genesis Hoodie, an exclusive digital hoodie for RTFKT’s Clone X NFT avatars. In addition to the virtual item, each owner will also receive a physical hoodie equipped with a near-field communication chip (NFC) that allows for wireless communication between the clothing and its respective NFT.

Using a combination of trackers and QR codes, owners can bring their physical hoodies to life in AR with effects such as virtual wings.

Moving forward, the company will introduce additional utilities to its catalog of digital clothing, such as tokens to access exclusive in-person events.

Tommy Hilfiger x Roblox NYFW Show 

Another big trend that will continue in fashion are metaverse fashion shows. Earlier this week, Tommy Hilfiger announced that he is returning to New York Fashion Week for the first time in three years with a “see now, buy now” show that will be live streamed on Roblox.

The brand’s physical Autumn 2022 show will take place on 11 September at the Skyline Drive-In in Brooklyn. It will be broadcast to Roblox users, and avatars wearing the collection will walk through the platform’s virtual New York City.

All products shown physically will be available to buy immediately, a long-running offer from Tommy Hilfiger. Roblox users will also be able to purchase digital exclusives, details of which have yet to be announced.

“This season is all about the collision of my favorite archival inspirations with the new live event concepts and virtual worlds.”

Tommy Hilfiger

The brand first partnered with Roblox in December 2021 on a 30-piece digital fashion collection. In June, Tommy Hilfiger expanded its presence on the gaming platform with the Tommy Play community space.

Other major brands which have partnered with Roblox include Burberry, Gucci and Ralph Lauren.

Leave a Reply

Your email address will not be published.

Related Articles
NFTs new era
Read More

NFTimes 17 – The Dawn Of A New Era Of NFTs

Moonbirds, the profile picture project launched by PROOF Collective, the incredibly successful private discord for NFT traders and artists, led the charge. Moonbirds If you spend a lot of time in the NFT ecosystem, you’ve probably already heard chatter about Moonbirds. Yet not many people...
Music NFT, Chaos
Read More

Spotlight on a Unique Music NFT Collective, Chaos

While NFT technology is still in its infancy, many artists are beginning to explore the Web3 space as it offers its creators both financial and creative freedom. We're seeing individual artists, as well as collaborative projects, like Songcamp, build digital communities and ecosystems to help...
how to start an nft project
Read More

NFTimes Volume 16 – How To Start An NFT Project By Yourself

If you have spent a decent amount of time in the NFT market, you have probably considered starting your own collection—especially when we see project founders making tens of millions of dollars in minutes by selling a few thousand profile pictures. The technical difficulty it...