Masayoshi Son is making another massive AI bet. According to new reporting from the Financial Times and Reuters, SoftBank Group is preparing to launch a new artificial intelligence and robotics company called “Roze” — with plans for a potential U.S. IPO that could reportedly target a valuation as high as $100 billion.
The company would focus on the increasingly important intersection of AI infrastructure, robotics, automation, and data center construction — sectors rapidly becoming critical to the next phase of the global AI race.
SoftBank’s Next Big AI Push
The reported initiative reflects a broader shift happening across the tech industry.
For the last two years, investors have focused heavily on AI software — chatbots, copilots, foundation models, and generative AI platforms.
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Now attention is rapidly moving toward the physical infrastructure powering AI itself.
That includes:
Data centers
Energy systems
AI chips
Robotics
Automation
Cooling infrastructure
Industrial AI operations
Roze appears designed to sit directly in the middle of that transition.
According to reporting, the company may automate parts of the data center buildout process itself using robotics and AI-driven infrastructure management.
The company could reportedly go public as early as late 2026.
Masayoshi Son’s “Physical AI” Vision
For years, SoftBank founder Masayoshi Son has argued that artificial intelligence would eventually move beyond software and become embedded into real-world systems.
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