For years, Playnance has been doing what much of Web3 still talks about: onboarding everyday users onchain — at scale — without asking them to learn crypto first.
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Today, the Tel Aviv–based company made its first public announcement, revealing a live Web3 infrastructure and consumer platform that has quietly been operating since 2020. While many projects launched early with whitepapers and tokens, Playnance took the opposite route: build first, scale quietly, then speak.
The result is a Web2-to-Web3 gaming infrastructure layer now integrated with more than 30 game studios, enabling thousands of games to run fully onchain. Every gameplay action is executed and recorded on-chain — but surfaced through familiar Web2-style interfaces.
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On-Chain, Without the Crypto Headaches
Playnance’s core design principle is simple: users shouldn’t need to understand blockchain mechanics to benefit from them.
Players onboard using standard account creation and login flows — no browser wallets, no seed phrases, no manual key management. Under the hood, blockchain infrastructure handles execution, settlement, and state — while the experience feels no different from a traditional Web2 game.
That approach appears to be working.
According to the company, its live platforms now process roughly 1.5 million onchain transactions per day and serve 10,000+ daily active users. Most of that activity comes from users who originate in Web2 environments and remain active on-chain without ever interacting with crypto-native tooling.
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One Infrastructure, Multiple Consumer Products
Playnance already operates several consumer-facing platforms — including PlayW3 and Up vs Down — all running on shared on-chain infrastructure and wallet systems. Users can move across products without re-onboarding, while activity remains fully on-chain and non-custodial.
“Our focus was on building systems people could actually use. We prioritized live operation and real user behavior over announcements. This is the first time we’re formally introducing the company after reaching scale.”
Pini Peter, CEO of Playnance
The ecosystem’s native asset, G Coin, is currently in pre-sale via Playnance’s official website, serving as the connective layer across the platform’s growing product suite.
