Lolli Wants Bitcoin Rewards to Feel Invisible — This New Partnership Brings It Closer

For years, earning Bitcoin rewards often meant jumping through hoops: browser extensions, promo codes, affiliate links, and remembering to activate offers before making a purchase.

Lolli wants to change that. The Bitcoin rewards platform has partnered with Kard to bring automatic Bitcoin cash back rewards to everyday card spending, allowing users to earn BTC simply by linking an eligible debit or credit card.

The integration significantly expands Lolli's merchant network, giving its more than 600,000 users access to thousands of new offers from brands including Dropbox, Hydro Flask, Stanley 1913, and many others.

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Turning Everyday Spending Into Bitcoin

The idea behind the partnership is simple: remove as much friction as possible.

Once a user links a Visa or Mastercard inside the Lolli app, qualifying purchases at participating merchants automatically generate Bitcoin rewards. No browser extensions. No coupon codes. No changes at checkout.

Instead, rewards are deposited directly into the user's Lolli wallet, where they can be withdrawn through the Lightning Network or used across the broader Thesis ecosystem.

“Most people don’t want to think about earning Bitcoin. They want to live their lives and have it happen,” said Matt Luongo.

“Kard lets us deliver that. Our users link a card once, and Bitcoin shows up in their wallet from spending they were already going to do.”

The Next Evolution of Bitcoin Rewards

The launch represents one of Lolli's largest product expansions since joining Thesis, the Bitcoin-focused venture studio behind products such as Mezo.

Rather than relying solely on traditional affiliate-style shopping rewards, Lolli can now tap into Kard's commerce media network, which uses transaction data from tens of millions of cardholders to power merchant offers.

For merchants, the partnership provides access to a highly engaged Bitcoin-focused consumer audience. For Lolli, it dramatically expands the number of reward opportunities available without adding operational complexity.

“Lolli's audience is one of the most distinctive consumer cohorts in the rewards space,” said Ben Mackinnon.

“We’re excited to power infrastructure that lets them earn Bitcoin in the background of their everyday spending, and to give our merchants a meaningful new channel into that audience.”

Building a Circular Bitcoin Economy

The partnership also fits into a much broader vision being pursued by Thesis.

Lolli serves as the entry point into a growing Bitcoin-native ecosystem where users can earn Bitcoin, borrow against it, and eventually spend it without needing to sell their holdings.

Through Mezo, users can access Bitcoin-backed borrowing products, while additional integrations allow BTC to be used across payments and commerce applications.

The Kard integration strengthens the "earn" side of that strategy by creating a passive accumulation engine tied directly to everyday spending behavior.

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Making Bitcoin Rewards Feel Like Traditional Finance

As crypto products increasingly compete with mainstream fintech apps, user experience has become just as important as the underlying technology.

The success of credit card rewards, airline miles, and cash-back programs has shown that consumers prefer benefits that happen automatically rather than requiring constant attention.

Lolli's latest move reflects that same trend. Instead of asking users to actively chase rewards, the platform is betting that Bitcoin adoption grows faster when earning becomes invisible—embedded directly into the financial habits people already have.

If successful, the partnership could represent another step toward making Bitcoin less of a niche asset and more of a background layer in everyday consumer finance.