Vienna, Austria — KuCoin’s EU Gala in Vienna marked a defining moment for the exchange’s European strategy. Hosted at a stunning venue and drawing a packed house, the evening wasn’t just a celebration — it was a clear signal of where KuCoin sees crypto heading next: regulated, trusted, and fully mainstream.
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Blockster was on the ground throughout the event, with contributor @nftaddie delivering live coverage on X, capturing executive remarks, partnership announcements, and the broader atmosphere as KuCoin doubled down on long-term growth in Europe.
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From Underground to Mainstream
We connected with KuCoin’s Head of Marketing Anthony Karakai framed the shift plainly:
We’re very excited to be in Vienna, one of the most beautiful cities in the world, to announce our launch and our partnership with Tadej Pogačar.
He also emphasized how far the industry has come:
It’s important to show how crypto is entering the mainstream now. It’s not the underground scene it used to be — it’s a lot more prevalent than some people might realize.
That message echoed throughout the evening — crypto is no longer positioning itself at the fringes, but as part of global financial rails.
KuCoin EU Scales Under MiCA
A major focus of the event was KuCoin’s expanding European footprint. KuCoin EU now operates with a 30-person regional team, actively scaling across Italy, France, Spain, Germany, Portugal, and the Netherlands.
Executives including Christian Niedermueller (COO), Sabina Liu (Managing Director, EU), and BC Wong (CEO) consistently reinforced one theme: trust.
Under Europe’s MiCA framework, compliance was framed not as a constraint, but as a foundation for durable growth.
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Crypto Meets Everyday Payments
KuCoin also highlighted its push into real-world utility with the Visa KuCard for Europe, positioning crypto as a practical payment layer rather than just a trading product. The KuCard offers:
Up to 8.5% cashback
Instant crypto-to-fiat conversion
No annual fees
The launch aligns closely with MiCA’s emphasis on transparency, consumer protection, and accessibility — bringing crypto into everyday spending across Europe.
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A New Ambassador for a Regulated Era
The evening’s headline moment came with the announcement of Tadej Pogačar as a long-term ambassador for KuCoin EU. With 300,000+ followers on X, the world-class cyclist brings both global reach and cultural relevance as crypto continues its move into the mainstream.
Introduced as a symbol of endurance, credibility, and excellence, the partnership builds on KuCoin’s broader ambassador strategy. In 2025, the exchange announced Adam Scott, Australian golfer, as a global ambassador — reinforcing a consistent theme: aligning the brand with elite performers known for longevity and discipline.
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Scale, Security & Long-Term Confidence
That positioning mirrors KuCoin’s broader scale and trajectory. The platform now counts 41 million registered users worldwide, marking significant growth in the first half of the year, and serves users across 200+ countries and regions.
In 2025, KuCoin also launched its $2 billion Trust Project, strengthening platform security and reinforcing long-term confidence at a time when regulation and institutional participation are accelerating globally.
As Sabina Liu summarized from the Vienna stage: “Trust, resilience, and long-term excellence.”
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A Defining Moment in Europe
From the venue to the turnout to the substance of the announcements, the Vienna Gala reflected a team executing with clarity and confidence. KuCoin isn’t positioning itself for quick wins — it’s building regulated, mainstream infrastructure for crypto’s next chapter in Europe.
And judging by the momentum in Vienna, that chapter is already underway.
