# Introducing the MoonPay X Games League: X Games’ First-Ever Multi-Year Title Partnership

> For the first time in its 30-year history, X Games is no longer just an event series. It’s becoming a league.

By Lidia Yadlos · January 25, 2026

Canonical: https://blockster.com/introducing-the-moonpay-x-games-league-x-games-first-ever-multi-year-title-partnership

_For the first time in its 30-year history, X Games is no longer just an event series. It’s becoming a league._  
  
_—_  
  
X Games **[has announced](https://www.prnewswire.com/news-releases/x-games-and-moonpay-announce-landmark-title-partnership-ushering-in-a-new-era-of-action-sports-302669454.html?tc=eml_cleartime)** a major multi-year partnership with **[MoonPay](https://www.moonpay.com/)**, launching the MoonPay X Games League (XGL), a global, team-based competition that will run year-round.

It’s the first time in **[X Games](https://www.xgames.com/)** history that a brand has become the title partner of the league, marking a shift from standalone events to a fully professional league format.

[Post from @moonpay on X](https://twitter.com/moonpay/status/2015424441162064236?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2015424441162064236%7Ctwgr%5Ee3a2743a5916f0d34940262e685b32c5a183aec7%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fblockster.com%2Fmercuryo-partners-with-visa-to-scale-real-time-crypto-off-ramps-for-12m-users)

## X Games Aspen 2026

X Games Aspen 2026 will be the final standalone X Games event. What follows is a fully professionalized league structure built around teams, season-long rivalries, salaries, benefits, and global competition across skateboarding, BMX, snowboarding, and freeskiing.

Instead of chasing medals a few times a year, athletes will now compete as part of teams—across winter and summer seasons—with real stakes that extend beyond a single weekend.

> **This isn’t just a partnership announcement. It’s a declaration of the future of action sports.**
>
> **X Games CEO Jeremy Bloom**

## Why MoonPay, Why Now

MoonPay becomes the exclusive category **[partner across finance, banking, and crypto](https://blockster.com/laura-dunn-launches-crypto-donation-wallet-with-moonpay-in-ny-12-race)** for the league, positioning itself as the connective layer between sport, culture, and digital infrastructure.  
  
More notably, the partnership introduces a pass-through model that allows **[MoonPay’s broader partner network](https://blockster.com/bitcoin-gets-its-native-dollar-citrea-launches-ctusd-with-moonpay-and-m0)** to activate within the league ecosystem—bringing crypto-native brands into X Games through a unified, league-level framework.

For MoonPay, the move reflects a long-term bet on culture-first platforms with global reach.

> **X Games is becoming a real league—that’s the moment to invest. This puts athletes first while introducing crypto to a global audience in an authentic way.**
>
> **Ivan Soto-Wright, Founder & CEO of MoonPay**

## From Event Brand to Global League

The MoonPay X Games League also introduces new ways for teams to be owned and supported, creates more consistent income for athletes, and builds deeper fan engagement around teams and long-term rivalries — not just one-off performances.

It reflects a broader shift happening across sports, entertainment, and crypto: moving from isolated events to always-on ecosystems where competition, culture, and community live together year-round.

[Post from @XGames on X](https://twitter.com/XGames/status/2015468682038960480?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2015468682038960480%7Ctwgr%5Ee3a2743a5916f0d34940262e685b32c5a183aec7%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fblockster.com%2Fmercuryo-partners-with-visa-to-scale-real-time-crypto-off-ramps-for-12m-users)

For decades, X Games has shaped action sports culture—from Tony Hawk’s 900 to Shaun White’s halfpipe dominance. With XGL, the brand is extending that legacy into a new professional framework built for scale, sustainability, and global relevance.