MMA and cryptocurrency unite, solving payment challenges and enhancing fan interaction. With fighters like Kevin Lee and the UFC's Crypto.com partnership, crypto's integration reshapes the sport, offering financial freedom and community engagement.

Discover a fitness revolution with Meta Quest 3 and PUMA's "World's Smallest Gym." Beat the winter blues by transforming your home into a gym—just 2x2 meters needed.

Discover the future of racing entertainment with Veloce Group's VEXT token. Read how VEXT is empowering fans with unprecedented influence over teams.

Flamengo, the world's largest football club by fan base, has ventured into the intersection of sports, technology, and art by introducing a groundbreaking digital collectible and AI-generated art experience.

Renowned Italian football goalkeeper Gianluigi Buffon has recently confirmed his strategic investment in OQtima, an innovative online trading company, marking a significant departure from traditional sponsorship deals.

Cristiano Ronaldo faces a $1 billion lawsuit over alleged deception in promoting Binance's NFTs, highlighting the legal risks celebrities encounter in the crypto world.